# Whey Protein Cookies Whey 2 Be! Reimagines Classic Chocolate Chip Cookies with Protein By Laura McQuarrie | Published 2017-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-with-protein References: [trndmonitor](https://trndmonitor.com/food-spotlight-whey-to-be-launches-gourmet-cold-pressed-whey-protein-cookies/) & [whey2be](http://www.whey2be.com/cookies/) Whey 2 Be! is now launching [all-natural gourmet cookies with protein](https://www.trendhunter.com/trends/grainfree-protein-cookie) for busy moms, kids, students and those who lead active lifestyles. The brand's classic Chocolate Chip Cookies are made with cold-pressed whey protein, which means that they are jam-packed with 20 grams of protein. Four other tantalizing cookie varieties are available from the brand, including other traditional favorites that have been reinvented with a focus on protein, such as: Chocolate Chocolate Chip, Peanut Butter, Banana Oatmeal Chocolate Chip and Cran-Orange White Chocolate. Knowing that many consumers are looking to snack on foods that are rich in protein while on the go, many brands are now reintroducing a [variety of snacks and confections](https://www.trendhunter.com/trends/highprotein-snacks), as an alternative to [protein bars](https://www.trendhunter.com/trends/applied-nutrition-protein-wafer) that typically only cater to those who frequent the gym. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein Snacks:** Creating sweet snacks that are high in protein to cater to customers who lead active lifestyles. - **Alternative Protein Sources:** Developing creative recipes that use alternative protein sources in traditional foods to meet the demand for healthier snacking options. - **Reinvented Classics:** Reimagining classic snack foods like cookies with added protein and all-natural ingredients, appealing to consumers looking for convenient yet healthy options. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to develop and market new protein-rich snacks for health-conscious consumers. - **Fitness and Wellness:** Creating partnerships between fitness companies and food manufacturers to develop protein-rich snacks that can be sold in gyms and health clubs. - **Confectionery:** Confectionery companies can target the demand for healthy snacks and develop reinvented versions of classic sweets with added protein and natural ingredients. ## Related on Trend Hunter - [Gooey Protein Cookies](https://www.trendhunter.com/trends/taylor-chip-protein-cookie.md) - [Mini Protein Cheesecakes](https://www.trendhunter.com/trends/protein-cheesecake.md) - [Protein-Packed CPG Cookies](https://www.trendhunter.com/trends/the-protein-cookie.md) - [Free-From Protein Cookies](https://www.trendhunter.com/trends/good-word.md) - [Dessert-Inspired Whey Protein Isolates](https://www.trendhunter.com/trends/cookies-creamflavored.md) - [Protein-Powered Mini Cookies](https://www.trendhunter.com/trends/protein-mini-cookies.md) - [Pea Protein Cookies](https://www.trendhunter.com/trends/catalina-crunch-2.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md)