# Candy-Packed Snack Cookies Cookies with Chocolate M&M’s minis Have a Crunch in Every Bite By Michael Hemsworth | Published 2024-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/new-cookies-with-chocolate-mms-minis-22-07-2024/) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com/)  Cookies with [Chocolate M&M’s](https://www.trendhunter.com/trends/foxs-chocolatey-dubai-style-pistachio) minis have been launched by [Mars Chocolate Drinks & Treats](https://www.trendhunter.com/trends/galaxy-digestive-biscuits) as a new snack product that makes use of the brand's recently introduced [M&M's minis chocolate candies](https://www.trendhunter.com/trends/kitkat-minis). The cookies have a classic baked good recipe that's packed with ample M&M's minis to give every bite a crispy, crunchy texture with ample chocolate flavor to boot. The cookies also have a colorful profile thanks to the candies in the mix that help to give them further character and visual appeal. The product is making its way to retailers in the UK in packs priced starting at £1.90. General Manager Michelle Frost spoke on the Cookies with Chocolate M&M’s minis saying, "We anticipate that the launch of Cookies with Chocolate M&M’S minis will attract a new younger shopper to the cookie aisle. We believe that we have an enticing consumer proposition, with M&M’s being the biggest chocolate brand globally, a fantastic tasting product and eye-catching packing.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 68% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Candy-infused Baked Goods:** Combining classic baked goods with popular candies provides a novel taste experience and enhances visual appeal. - **Multi-texture Snacks:** The inclusion of M&M’s minis introduces a crunchy texture to traditional cookies, augmenting the sensory experience for consumers. - **Youth-targeted Desserts:** Bright, colorful candy pieces in cookies capture the attention of younger demographics, aligning with their preferences for vibrant and flavorful snacks. ### Sectors Adopting This - **Confectionery:** Integrating established candy brands into other product categories like baked goods creates opportunities for cross-category innovation. - **Baked Goods:** Introducing versatile, candy-enhanced snacks reinvents traditional products, appealing to a broader customer base. - **Retail:** Eye-catching, colorful snack packaging enhances product visibility on shelves, potentially driving increased sales among impulse buyers. ## Related on Trend Hunter - [Miniaturized Chocolate Candy Products](https://www.trendhunter.com/trends/mms-minis.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md) - [Collaboration Candy Brittles](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis.md) - [Collaboration Candy Cookies](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie.md) - [Indulgent Snack-Friendly Mini Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-milk-chocolate-minis.md) - [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md) - [Mini-Sized Peanut Butter Candies](https://www.trendhunter.com/trends/mms-peanut-butter-minis.md) - [Snackable Miniature Cookies](https://www.trendhunter.com/trends/mini-chocolate-chip-cookies.md) - [Candy Bar-Infused Cookies](https://www.trendhunter.com/trends/baked-by-richs-cookies.md)