# Cutlery Company Branding The Cookies Kitchen & Bar Image is Forktastically Tasteful By Amelia Roblin | Published 2011-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-kitchen-bar-image References: [onthetable.it](http://www.onthetable.it/Onthetable_drag.php?pj=23&idc=5) & [cookiesfood.it](http://www.cookiesfood.it/) There are a million and one creative ways to brand a unique business, and the Cookies Kitchen & Bar image demonstrates how clever literal merchandising can appear to any critic. Responsible for the delectable design of the restaurant's [paper product branding](https://www.trendhunter.com/trends/really-really-good-design) is Onthetable. The firm worked with the very utensils used to eat food, creating a palatable profile for the Italian establishment that would give future and regular customers a treat for the eyes as well as the tongue. [Spoons, forks and knives](https://www.trendhunter.com/trends/evolving-spoon) have been rendered as elegant sketches of eclectic and fine silver dinnerware. Forming handouts, business cards, and even decorating placemats and menus, the cultured cutlery motif rings with a subtle sophistication and a simple visual iconography. The Cookies Kitchen & Bar image leads culinary connoisseurs to the savory source in the way that a fork leads a meal to your mouth. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creative Branding:** Utilizing literal merchandising to create unique and eye-catching branding for businesses. - **Utensil Motif:** Using utensils as a visual motif to add sophistication and elegance to branding materials. - **Palatable Profile:** Creating branding that not only appeals visually, but also entices customers with its tasteful design. ### Where This Applies - **Restaurants:** Opportunity for restaurants to create memorable branding experiences that leave a lasting impression on customers. - **Graphic Design:** A demand for graphic designers who can creatively incorporate diverse elements into branding materials. - **Printing and Packaging:** The need for printing and packaging companies to offer innovative and unique branding solutions that stand out in a crowded market. ## Related on Trend Hunter - [Fashionable Fusion Cutlery Collections](https://www.trendhunter.com/trends/rething-cutlery.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Multi-Functional Pasta Spoons](https://www.trendhunter.com/trends/multifunctional-pasta-spoon.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Macaroni-Inspired Tonal Dinnerware](https://www.trendhunter.com/trends/kraft-dinnerware.md) - [Hand-Shaped Forks](https://www.trendhunter.com/trends/finger-lickin-fork.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Modern Culinary Essentials](https://www.trendhunter.com/trends/material-kitchen.md)