# Personified Cookie Packaging BisKids' Cookies for Kids Wrappers Feature Cheery Personas By Laura McQuarrie | Published 2014-07-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-for-kids References: [thedieline](http://www.thedieline.com/blog/2014/7/1/biscato-biskids) & [behance.net](https://www.behance.net/gallery/14866479/Biscato-BisKids) Biscato's BisKids cookies for kids were specifically developed to provide a [healthier snack option for parents](https://www.trendhunter.com/trends/kind-kids). Sometimes it can be a challenge to make healthy food seem appealing, but the wrapper designs for BisKids developed by the Matter Branding Agency make the cookies seem both fun and delicious. The fun honey-rich BisKids cookies are shaped like little faces and each of the cookies is given a different persona like Evil King Crumpet, Stylish Cookie or Captain Crumbletooth. To fully bring these characters to life, the [cookie wrappers are illustrated](https://www.trendhunter.com/trends/biscuiteers-x-disney-collection) with bodies, hair, accessories and props that make the cookies even cuter. Although the Biscato cookies are a [healthier alternative](https://www.trendhunter.com/trends/unique-snacks), there's no mention of this on the packaging, since kids really just want a snack that tastes good. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Healthier Kids Snack Options:** Opportunity for creating and marketing healthier snack options for children that are both appealing and nutritious. - **Fun and Interactive Packaging:** Opportunity to design packaging that incorporates playful and interactive elements to make the product more engaging. - **Personalized Food Products:** Opportunity to create food products that are personalized with unique characters or personas to enhance the consumer experience. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to develop and market healthier snacks for children. - **Packaging Design:** Opportunity for packaging design agencies to create innovative and interactive packaging concepts for food products. - **Personalized Consumer Goods:** Opportunity for companies to explore personalized consumer goods by incorporating unique characters or personas into their products. ## Related on Trend Hunter - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Character-Themed Snack Products](https://www.trendhunter.com/trends/good2grow-snackers.md) - [Playful Portioned Biscuit Packs](https://www.trendhunter.com/trends/mcvities-penguin-friends.md) - [Chocolate-Covered Cookie Expansions](https://www.trendhunter.com/trends/ferrero-kinderini.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Character-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md)