# Cookie-Studded Marshmallow Squares Crumbl Has a New Cookies & Cream Krispy Bar Available By Katherine Pendrill | Published 2024-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-cream-krispy-bar References: [chewboom](https://www.chewboom.com/2024/05/20/crumbl-bakes-new-cookies-cream-krispy-bar-and-more-through-may-25-2024/)  [Crumbl](https://www.trendhunter.com/trends/brookies-cream-cookie) seems to be continuing its effort to expand beyond cookies with the debut of its new Cookies & Cream Krispy Bar. Available as part of the rotating cookie flavor lineup available for the week ending on May 25, 2024, the new Cookies & Cream Krispy Bar is a delicious dessert option. The new treat is a decadent take on classic [Rice Krispies Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars), featuring a mix of puffed rice cereal, melted marshmallows, and a mix of [cookies and cream](https://www.trendhunter.com/trends/cookies-cream-cake) pieces studded throughout. The whole square is then topped with a melty white chocolate drizzle. Alongside the new Cookies & Cream Krispy Bar, Crumbl's weekly lineup also includes the Confetti Cake Cookie, Peach Cobbler Cookie, Sugar Cookie Featuring Mother’s Circus Animal, and more. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 48% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dessert-hybrid Treats:** Combining popular dessert elements like marshmallows and cookies into one product offers a delightful twist on classic sweets. - **Limited-time Flavors:** Rotating flavor lineups create anticipation and demand by constantly offering new and exclusive products for a short duration. - **Gourmet Dessert Presentation:** Elevating simple desserts with gourmet touches, such as white chocolate drizzle, can transform everyday treats into premium indulgences. ### Industries Being Reshaped - **Confectionery:** Innovative combinations of traditional sweets with new ingredients can reinvigorate the confectionery market. - **Specialty Bakery:** Bakeries offering unique, limited-time treats can capitalize on consumer curiosity and the desire for novel flavors. - **Snack Foods:** Transforming classic snacks into luxury items with high-quality ingredients appeals to a market looking for premium snack options. ## Related on Trend Hunter - [Warm Cookie-Stuffed Brownies](https://www.trendhunter.com/trends/brookies-cream-cookie.md) - [Chocolate Marshmallow Fluff Cookies](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie.md) - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md) - [Moist Dark Chocolate Cakes](https://www.trendhunter.com/trends/cookies-cream-tres-leches-cake.md) - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Indulgent Layered Mousse Desserts](https://www.trendhunter.com/trends/cookies-cream-cocoa-mousse-cup.md) - [Nutty Cereal-Topped Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-puffs-cookie.md) - [Salted Caramel Pie Cookies](https://www.trendhunter.com/trends/salted-caramel-pretzel-pie-cookie.md)