# Revamped Recipe Ice Creams The Breyers Cookies & Cream Frozen Dairy Dessert Has 20% More Cookies By Michael Hemsworth | Published 2021-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-cream-frozen-dairy-dessert References: [chewboom](https://www.chewboom.com/2021/07/04/breyers-launches-revamped-cookies-cream-flavor-with-20-more-cookie-pieces/) & [breyers](https://www.breyers.com) The [Breyers](https://www.trendhunter.com/trends/breyers-ice-cream) Cookies & Cream Frozen Dairy Dessert has been revamped by the brand to provide consumers with a flavorful option to enjoy this summer that offers even more cookies to indulge in. The [frozen treat](https://www.trendhunter.com/trends/oreo-frozen-treat) is reported to contain an additional 20% more cookie pieces in every tub compared to the original and comes in tubs with a suggested price point of $3.99 each. The Breyers Cookies & Cream Frozen Dairy Dessert is being launched with a special promotion that will offer consumers with a 50% off offer on their next tub of the product purchased. The brand is also providing Breyers Cookie Coverage with an official insurance certificate that offers a 100% satisfaction guarantee to either get their money back if they aren't satisfied or try out another variety free of charge. Image Credit: Breyers ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Revamped Recipe Desserts:** Brands are revamping classic desserts to offer consumers a heightened and indulgent experience. - **Improved Ingredient Additions:** Brands are adding more of popular ingredients to their products to offer consumers heightened flavor profiles and more value for their money. - **Promotions and Certifications:** Brands are offering consumers special promotions and certifications to incentivize purchases and ensure customer satisfaction. ### Where This Applies - **Food and Beverage:** The food and beverage industry can continue to innovate and add more creative ingredients and discounted promotions to their products to attract more consumers. - **Insurance:** Insurance companies can offer more innovative insurance certificate services, catering specifically to food and beverage brands that seek to offer satisfaction guarantees to their customers. - **Retail:** Retail businesses can look to offer more special promotions and certificates on food and beverage items to attract loyal customers and increase sales during seasonal periods. ## Related on Trend Hunter - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Branded Cookie Frozen Treats](https://www.trendhunter.com/trends/oreo-frozen-treats.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Cookie Dough-Rich Ice Creams](https://www.trendhunter.com/trends/straus-family-creamery-cookie-dough-ice-cream.md) - [Crushed Cookie Ice Creams](https://www.trendhunter.com/trends/dark-chocolate-cookies-n-cream.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Cooling Cookie Desserts](https://www.trendhunter.com/trends/insomnia-cookies-in-ice-cream.md)