# Cookie-Flavored Halloween Candies M&M's New Fall Flavor is Called 'Cookies and Screeem' By Ell Smith | Published 2017-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-and-screeem References: [pennlive](http://www.pennlive.com/food/index.ssf/2017/08/oreo_mms_halloween_candy.html) & [mms](http://www.mms.com/) This year's trick-or-treaters might receive a special surprise after M&M's newly unveiled 'Cookies and Screeem' flavor hit store shelves. After the success of last season's 'White Pumpkin Pie' treats, the brand decided to once again celebrate Autumn a few months early with its new flavor, making the transition to a cooler season a little easier. The sweet treat combines the crunchy goodness of Oreo cookies with M&M's classic candy coating, which has been altered to feature a black and white speckled exterior. The candy is enclosed within frightful Halloween packaging with a black and purple color palette that's indicative of the chilling holiday. Although Halloween is months away, the candies are already available, prompting shoppers to fill their candy bowls up a few months early. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Early Halloween Candy Sales:** The trend of selling Halloween candy earlier each year has created an opportunity for businesses to boost sales and profits by catering to consumers' desire for early preparation and anticipation. - **Innovative Candy Flavors:** New and unique twists on classic candy flavors, like M&M's Cookies and Screeem, can attract attention and set businesses apart within the crowded candy market. - **Holiday-themed Branding:** Creating special packaging and branding for seasonal treats, such as M&M's Halloween packaging, can increase consumer interest and loyalty. ### Who This Affects Most - **Confectionery:** Candy producers and retailers can take advantage of early Halloween candy sales and innovative flavors to stay relevant and competitive in the ever-changing confectionery industry. - **Marketing and Advertising:** The trend of early Halloween candy sales, coupled with unique and creative packaging and branding opportunities, opens up avenues for marketers and advertisers to capitalize on the excitement of holiday-themed treats. - **Retail:** Participating in the trend of early Halloween candy sales and stocking unique flavors and holiday-themed packaging can boost sales and profits for retailers, particularly during the competitive holiday shopping season. ## Related on Trend Hunter - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Halloween Candy-Packed Cookies](https://www.trendhunter.com/trends/insomnia-cookies-halloween.md) - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md) - [Halloween-Hued Sandwich Cookies](https://www.trendhunter.com/trends/orangecolored-creme-oreo.md) - [Eerie Limited-Edition Cereals](https://www.trendhunter.com/trends/halloween-oreo-puffs-cereal.md) - [Spooky Halloween Snack Hybrids](https://www.trendhunter.com/trends/cookie-pop1.md)