# Brewery Cookie Tastings Function Brewery's Unique Event Paired Girl Scout Cookies and Beer By Laura McQuarrie | Published 2017-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookies-and-beer References: [idsnews](http://www.idsnews.com/article/2017/02/event-combines-beer-and-girl-scout-cookies) & [twitter](https://twitter.com/FunctionBrewing/status/835954280133689344) Function [Brewery](https://www.trendhunter.com/trends/death-by-amaretto-sour) in Bloomington, Indiana recently launched a one-of-a-kind tasting event that matched [Girl Scout](https://www.trendhunter.com/trends/mini-cupcake) cookies and beer. At the event, which caught the attention of Millennials, customers were invited to purchase a tray of four Function Brewery beers with a sampling of four cookies. The classic Samoas were paired with the brewery's own Checksum Chai Brown Beer, while the newest Girl Scout cookies were matched with a [coffee milk stout](https://www.trendhunter.com/trends/peanutbutter-milk-stout). A local group of Girl Scouts were on-site for the event, selling additional boxes of cookies. Girl Scout troop leader Lisa Martin says that the idea for a Girl Scout cookies and beer pairing event came from her husband, who approached the owners of Function Brewing to boost cookie sales, although both businesses benefit from the exposure. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 43% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cookie and Beer Pairings:** Creating unique tasting events that pair cookies and beer can attract Millennials and offer a new experience for customers. - **Collaboration with Local Groups:** Partnering with local organizations, such as Girl Scout troops, for events can create mutually beneficial opportunities for exposure and sales. - **Innovative Food and Beverage Pairings:** Exploring creative pairings between food and beverages, like Girl Scout cookies and beer, can tap into consumer curiosity and drive interest in a brand. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can capitalize on the trend of unique beer pairings by creating beer tasting events that incorporate popular food items, like cookies. - **Food and Beverage Events:** Event organizers and businesses can seize the opportunity to curate innovative food and beverage pairings, like cookie and beer tastings, to attract customers and create memorable experiences. - **Local Community Organizations:** Local community organizations, such as Girl Scout troops, can collaborate with businesses to organize events that promote their products and generate exposure, benefiting both parties involved. ## Related on Trend Hunter - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Cookie-Flavored Cold Brews](https://www.trendhunter.com/trends/cookie-flavored-cold-brew.md) - [Stout-Flavored Cookies](https://www.trendhunter.com/trends/last-crumb-x-guinness.md) - [Beer-Infused Dessert Pop-Ups](https://www.trendhunter.com/trends/beerinfused-dessert.md) - [Iconic Mini Cupcake Flavors](https://www.trendhunter.com/trends/mini-cupcake.md) - [Chocolate Beer Pairings](https://www.trendhunter.com/trends/chocosol.md) - [Oatmilk Cookie Partnerships](https://www.trendhunter.com/trends/2023-cookie-program.md) - [Indulgent Campfire Cold-Brews](https://www.trendhunter.com/trends/girl-scout-smores-cold-brew-latte.md) - [Cookie-Flavored Mini Cupcakes](https://www.trendhunter.com/trends/girl-scout-mini-cupcakes.md)