# Canned Biscuit Branding Vintage-Inspired Cookie Tins Contain a Nostalgic Strategy By Amelia Roblin | Published 2015-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-tin References: [packageinspiration](http://www.packageinspiration.com/nuts-cookie-packaging.html/) & [behance.net](https://www.behance.net/gallery/25053885/Nuts-Cookie-Packaging) As much as labeling can set one product apart from its competing goods, the designer of these cookie tins understands that it's a completely different container that will really make an item stand out. This hypothetical brand of Caramel Chunk Almond cookies influenced a spin on the packaging: it's cans of nuts that this product was made to resemble. Lim Xin Yu's worked with a [retro color scheme](https://www.trendhunter.com/trends/cooper-street-snacks) of warm shades from maroon to orange, using color blocking with triangular patterns for a highly stimulating wrapper. Old-fashioned slab typography describes the contents of the cookie tins and a single photograph of a [biscuit](https://www.trendhunter.com/trends/foxs-burtons) suggests the baked goods inside that you cannot see. It's a backwards-looking branding strategy with contemporary freshness that would make these cookie tins appeal to vintage-loving millennials and nostalgic boomer consumers. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Packaging:** Opportunity for brands to create unique and eye-catching package designs that appeal to consumers' nostalgia. - **Branding with Warm Color Schemes:** Opportunity for brands to use warm color palettes and color blocking techniques to create visually stimulating packaging. - **Nostalgia Marketing:** Opportunity for brands to tap into consumers' nostalgia by incorporating retro elements into their branding strategies. ### Sectors Adopting This - **Food Packaging:** Opportunity for food brands to differentiate themselves in the market by creating unique and nostalgic packaging designs for their products. - **Bakery:** Opportunity for bakeries to attract vintage-loving millennials and nostalgic boomer consumers by using retro-inspired branding strategies. - **Consumer Goods:** Opportunity for consumer goods brands to leverage nostalgia marketing to resonate with their target audience and stand out from competitors. ## Related on Trend Hunter - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Nostalgic Cookie Puzzle Sets](https://www.trendhunter.com/trends/lego-butter-cookie-tin.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Accessible Premium Biscuit Products](https://www.trendhunter.com/trends/border-biscuit.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Rebranded Refrigerated Doughs](https://www.trendhunter.com/trends/jusrol.md) - [Retro Breakfast Pasty Packaging](https://www.trendhunter.com/trends/poptarts-throwback-packs.md)