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# Cookie-Flavored Teas
Bigelow Tea Co.'s Cookie Tea Tastes Like Girl Scouts Treats

By Laura McQuarrie | Published 2015-04-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-tea
References: [fairfieldcitizenonline](http://www.fairfieldcitizenonline.com/news/article/Drink-your-cookies-Bigelow-and-Girl-Scouts-TEAm-6156227.php) & [bigelowtea](https://www.bigelowtea.com/)

If you love Girl Scouts' Thin Mints and Caramel & Coconut treats, [Bigelow Tea Co.'s](https://www.trendhunter.com/trends/bigelow-butterfly-pea-flower) new cookie teas offer a new way to indulge without packing on the pounds.

As part of a licencing agreement, the tea brand was able to authentically recreate the Thin Mints Herbal Tea and Caramel & Coconut Black Tea with flavors that will take anyone back to their childhood. Unlike eating a cookie, the tea blends are totally calorie-free, gluten-free, sugar-free and certified Kosher.

Bigelow's president and CEO Cindi Bigelow used to be a Girl Scout herself and launched these limited-edition tea bags in celebration of Bigelow's 70th anniversary. Considering that there's such a cult following for Girl Scout cookies, curious consumers will definitely want to get their hands on a box.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 8% | Activity: 11% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Cookie Tea:** Opportunity to innovate new blends and flavors of tea that replicate popular cookie flavors.
- **Calorie-free Tea:** Opportunity to market tea as a guilt-free indulgence for health-conscious consumers.
- **Limited-edition Collaborations:** Opportunity to pursue licensing agreements and collaborations with popular brands to create limited-edition product lines.

### Industries Being Reshaped

- **Tea Industry:** Opportunity to innovate new tea blends and flavors to cater to consumers who enjoy indulgent flavors.
- **Food and Beverage Industry:** Opportunity to create low-calorie and guilt-free alternatives to popular food and beverage products.
- **Licensing Industry:** Opportunity to pursue collaborations and create limited-edition product lines that appeal to a wide range of consumers.

## Related on Trend Hunter

- [Tea-Infused Fruity Cookies](https://www.trendhunter.com/trends/teafusions-waffle-cookies.md)
- [Cookie-Flavored Seasoning Blends](https://www.trendhunter.com/trends/girl-scout-thin-mints-seasoning-blend.md)
- [Cookie-Flavored Dietary Supplements](https://www.trendhunter.com/trends/gnc-and-girl-scouts-of-the-usa.md)
- [Cookie-Flavored Mini Cupcakes](https://www.trendhunter.com/trends/girl-scout-mini-cupcakes.md)
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- [Cookie-Flavored Malt Balls](https://www.trendhunter.com/trends/milk-chocolate-malt-balls.md)
- [Decadent Dessert Teas](https://www.trendhunter.com/trends/almost-tea-dessert-tea.md)
- [Cookie-Flavored Candy Canes](https://www.trendhunter.com/trends/girl-scout-thin-mints-candy-canes.md)
- [Artisan Tea-Infused Cookies](https://www.trendhunter.com/trends/earl-grey-white-chocolate.md)
