# Collaborative Cookie Subscriptions LG And BuzzFeed's Tasty Teamed Up on a Cookie Subscription Box By Laura McQuarrie | Published 2019-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-subscription-box References: [prnewswire](https://www.prnewswire.com/news-releases/lg-and-buzzfeeds-tasty-announce-first-ever-cookie-subscription-box-300931533.html) & [lgtastycookieclub](http://www.lgtastycookieclub.com) Appliance brand LG and [BuzzFeed's](https://www.trendhunter.com/trends/shopsense-ai) Tasty collaborated on a cookie subscription box that makes it easier than ever to enjoy freshly baked goods at home. With a subscription, those who love baked treats will be able to discover recipes that are optimized for LG ovens and ranges with the brand's exclusive [ProBake](https://www.trendhunter.com/trends/essence-white) Convection technology. A membership to the [Tasty Cookie Club](https://www.trendhunter.com/trends/tasty-x-popup-bagels) provides seasonal cookie baking kits, easy-to-follow directions and cooking tools to enhance the kitchen experience. LG's ranges and ovens with ProBake Convection are now being recognized as the Official Oven of the Tasty Kitchen, as they help to deliver tasty treats in less time than traditional baking requires. This is all thanks to the placement of the heating elements, which are situated at the back of an oven wall rather than the bottom. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Subscription Services:** Brands can collaborate with popular influencers to create subscription services that offer exclusive products or experiences. - **Optimized Recipe Subscription Services:** Companies can create subscription services that offer recipes optimized for use with their specific products, such as kitchen appliances or food items. - **Innovative Kitchen Appliance Technology:** Companies can innovate and improve kitchen appliance technology to offer features that enhance the overall cooking and baking experience for consumers. ### Where This Applies - **Food Subscription Services:** Companies can create subscription services for a variety of food items, such as snacks, meal kits, or baked goods, to offer convenience and customization for consumers. - **Kitchen Appliance Manufacturers:** Kitchen appliance manufacturers can innovate and improve their products to offer features that enhance the overall cooking and baking experience for consumers. - **Influencer Marketing:** Brands can leverage the power of influencer marketing and collaborate with popular influencers to create unique subscription services that offer exclusive benefits for consumers. ## Related on Trend Hunter - [Cooking Appliance Collaborations](https://www.trendhunter.com/trends/blue-apron-and-panasonic.md) - [Connected Kitchen Appliances](https://www.trendhunter.com/trends/premium-kitchen-appliances.md) - [Cookie-Themed Cabin Getaways](https://www.trendhunter.com/trends/cookie-getaways.md) - [Holiday Binge Watching Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-tbs.md) - [Cookie Delivery Partnerships](https://www.trendhunter.com/trends/feast-fettle-and-levain-bakery.md) - [Subscription-Based Baking Kits](https://www.trendhunter.com/trends/the-pastry-project.md) - [Ready-to-Bake Cookie Skillets](https://www.trendhunter.com/trends/ready-to-bake-cookie-skillet.md) - [Giftable Cookie Boxes](https://www.trendhunter.com/trends/customizable-cookie.md) - [Customized Cookie Retail Partnerships](https://www.trendhunter.com/trends/biscuiteers-and-ocado.md)