# Exclusive Cookie Straws Starbucks Announced the New S'mores Frappuccino Will Have a Special Straw By Alyson Wyers | Published 2015-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-straw References: [refinery29](http://www.refinery29.com/2015/04/86364/free-starbucks-cookie-straws) In addition to offering a [s'mores frappuccino](https://www.trendhunter.com/trends/smore-cold-brew-singles) for a limited time, [Starbucks](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme) will also be serving the iced coffee beverage with a cookie straw. The highly anticipated campfire coffee treats will be available beginning tomorrow, April 28, 2015. In addition to layers of marshmallow-infused whipped cream, chocolate sauce, coffee, milk, ice and graham cracker crumble topping, the limited edition Starbucks drink will come with a cookie straw instead of the standard green pipette. The drinking straws will consist of "rolled sweet wafer biscuit lined with rich chocolate ganache" that will perfectly complement the concoction. The straws will be absolutely free of charge as well, while supplies last. Or you can purchase the straws separately for $0.95. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 37% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Edible Straws:** The growing trend of edible straws as a sustainable alternative to plastic straws presents opportunities for food and beverage companies to innovate and differentiate their products. - **Limited Edition Beverages:** Offering limited edition beverages and complementary edible straws creates excitement and drives foot traffic in the competitive coffee industry. - **Premium Packaging:** Investing in unique and eye-catching packaging, such as a complimentary cookie straw, can add to the perceived value of a product and enhance the customer experience. ### Industries Being Reshaped - **Food and Beverage:** Innovating with edible straws can differentiate products and attract eco-conscious consumers in the food and beverage industry. - **Hospitality:** By offering unique, limited edition beverages with premium packaging like a complimentary cookie straw, hotels and restaurants can create memorable experiences for customers and stand out from competitors. - **Packaging:** The trend of offering edible packaging options like cookie straws presents product development opportunities for packaging companies to expand their line of offerings. ## Related on Trend Hunter - [Layered Strawberry Puree Beverages](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme.md) - [Creamy Strawberry Puree Drinks](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme-frappuccino.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Sensorial Valentine's Frappuccinos](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino.md) - [Decadent Coffee-Dessert Drinks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages.md) - [Indulgent Campfire Cold-Brews](https://www.trendhunter.com/trends/girl-scout-smores-cold-brew-latte.md) - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md)