# Cookie-Based Dessert Contests The Krystal Oreo Cookie Shakes and Sundaes Offer a Chance to Win By Michael Hemsworth | Published 2017-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-shakes References: [preparedfoods](http://www.preparedfoods.com/articles/120067-mymo-mochi-ice-cream-portable-ice-cream) The new Krystal Oreo Cookie Shakes and [Sundaes](https://www.trendhunter.com/trends/sundae-dasher) have been released by the QSR brand along with the Oreo Summer of Wonder Contest to offer consumers a way to treat themselves and potentially win a prize. The Oreo Summer of Wonder Contest works by having patrons purchase one of the treats and post a picture of it to [Twitter](https://www.trendhunter.com/trends/notifier) or [Instagram](https://www.trendhunter.com/trends/early-christmas-decoration), tagging @Krystal and @OREO, and using the hashtag #OREOKrystalSweepstakes. Winners will receive a $100 Krystal gift card to redeem at any of the brand's locations. The Krystal Oreo Cookie Shakes and Sundaes can be added to any meal at a cost of $1 or as a replacement for the drink in the combo. The shakes and sundaes are blended with ample amounts of the classic cookies and will be available on the Krystal Sweet & Cold menu for an undisclosed period. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Social Media Food Contests:** Opportunity for businesses to engage with consumers by hosting contests on social media platforms. - **Limited-time Dessert Menu Items:** Strategy to increase customer interest and sales by offering exclusive dessert options for a specified period. - **Customer Engagement Through Prizes:** Using promotional contests to reward customers and create a sense of excitement and loyalty. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** Opportunity for QSR brands to drive sales and increase customer engagement through limited-time dessert promotions. - **Food and Beverage:** Innovative dessert offerings and social media contests can attract new customers and generate buzz in the food and beverage industry. - **Marketing and Advertising:** Companies can assist businesses in planning and executing effective social media promotions and prize-based contests. ## Related on Trend Hunter - [Cookie-Infused Mocha Shakes](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake.md) - [Gingery Holiday Milkshakes](https://www.trendhunter.com/trends/ginger-cookie-milkshake.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Summertime Dessert Milkshakes](https://www.trendhunter.com/trends/shake-shack-shake.md) - [Cookie-Infused Blended Cold Coffees](https://www.trendhunter.com/trends/oreo-n-cold-brew-blast.md) - [Celebratory Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-oreo.md) - [Creamy Cookie Treats](https://www.trendhunter.com/trends/exclusive-oreo-items.md) - [Peppermint-Studded Cookie Milkshakes](https://www.trendhunter.com/trends/oreo-peppermint-crunch-milkshake.md) - [Branded Cookie Frozen Treats](https://www.trendhunter.com/trends/oreo-frozen-treats.md)