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# Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters

By Gil Cohen | Published 2013-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-packaging
References: [cutesign.tumblr](http://cutesign.tumblr.com/post/52515806853/cute-cookie-packaging-designed-for-bisc8ito-by) & [behance.net](http://www.behance.net/gallery/BISC8ITO-PACKAGING/2774967)

Fall in love with the cute and quirky characters that make up the cookie packaging design for the BISC8ITO brand.

Designed by Hugo Silva and Catarina Antunes of [Soma Design Studio](https://www.trendhunter.com/trends/vitamin-c-shower-healthy), each package features another adorable personality that is enhanced with [vibrant colors and bold patterns](https://www.trendhunter.com/trends/cooper-street-snacks). Influenced by traditional Asian design, the packs have a Chinese food takeout design that brazenly displays the brand's logo in classic calligraphy style. Delicious flavors are complemented by the exciting personalities, making consumers fall in love with taste and design.

Find a new favorite cookie flavor and acquire a new friend through the spunky cookie packaging design from BISC8ITO where the boxes are so attractive, you may want to keep them as decorative storage.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 58% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Personified Packaging:** The trend of incorporating cute and quirky characters into product packaging design, creating a more engaging and memorable user experience.
- **Influenced by Traditional Asian Design:** The trend of drawing inspiration from traditional Asian design elements, such as calligraphy and vibrant colors, to create visually appealing packaging.
- **Combining Taste and Design:** The trend of pairing delicious flavors with attractive packaging designs to create a strong emotional connection with consumers.

### Where This Applies

- **Food Packaging:** Opportunity for food packaging companies to incorporate personified designs that enhance the appeal and desirability of their products.
- **Graphic Design:** Opportunity for graphic design firms to specialize in creating packaging designs that draw inspiration from traditional Asian design and incorporate personified characters.
- **Consumer Goods:** Opportunity for consumer goods companies to differentiate their products by combining delicious flavors with eye-catching packaging designs that resonate with consumers.

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