# Stovetop-Inspired Cookie Boxes Thelma's Treats Cookie Packaging Design Opens Like an Oven By Laura McQuarrie | Published 2013-05-16 | Updated 2013-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-packaging-design References: [thedieline](http://www.thedieline.com/blog/2013/5/16/thelmas-treats.html) & [saturdaymfg](http://www.saturdaymfg.com/thelmas.aspx) ‘Saturday Mfg.’ came up with a creative [cookie packaging design](https://www.trendhunter.com/trends/mini-scottie-dog-cartons) for ‘Thelma’s Treats’ that infuses boxes with the same love that is baked into its [homemade goods](https://www.trendhunter.com/trends/homemade-ish). Thelma’s Treats is a [cookie delivery business](https://www.trendhunter.com/trends/otis-spunkmeyer-caddy-packs), named after the owner’s Great-Grandma. In honor of her 108th birthday, the renowned snickerdoodles got a rebranding. The new boxes are designed to look like old-fashioned stoves and the cookies come out of the box the same way—appearing as if they are sliding out of an oven on baking sheets. Although the design conveys a sense of nostalgia, the design feels fresh and it is a perfect way to share a bit of love from Grandma’s kitchen with the world. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Creative Packaging Designs:** The innovative packaging design of Thelma's Treats presents an opportunity for other businesses to explore unique packaging concepts that evoke emotions and create a memorable brand experience. - **Nostalgia-driven Marketing:** The use of nostalgic elements in Thelma's Treats' cookie packaging design highlights the opportunity for brands to tap into consumers' desire for sentimental connections and nostalgia-driven marketing. - **Interactive Product Presentations:** Thelma's Treats' stovetop-inspired cookie boxes demonstrate the potential for interactive product presentations, where packaging itself becomes part of the experience and enhances the perceived value of the product. ### Sectors Adopting This - **Food and Beverage Packaging:** The creative cookie packaging design of Thelma's Treats opens up opportunities for innovation and differentiation in the food and beverage packaging industry. - **E-commerce and Delivery Services:** Thelma's Treats' unique packaging design offers potential for e-commerce and delivery services to enhance the unboxing experience and leave a lasting impression on customers. - **Baked Goods and Confectionery:** The stovetop-inspired cookie boxes by Thelma's Treats present a disruptive innovation opportunity for the baked goods and confectionery industry to create fun and playful packaging designs that invoke a sense of delight. ## Related on Trend Hunter - [Romance-Themed Cookie Packaging](https://www.trendhunter.com/trends/crumbl-red-box.md) - [Nostalgic Cookie Puzzle Sets](https://www.trendhunter.com/trends/lego-butter-cookie-tin.md) - [Gifting-Ready Granola Snack Packs](https://www.trendhunter.com/trends/cooper-street-holiday-gift-box.md) - [Ready-to-Bake Cookie Skillets](https://www.trendhunter.com/trends/ready-to-bake-cookie-skillet.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Customizable Cookie Boxes](https://www.trendhunter.com/trends/customizable-cookie-box.md) - [Intricate Baking Dishes](https://www.trendhunter.com/trends/shortbread-heart-baking-pan.md) - [Spooky Dog Cookies](https://www.trendhunter.com/trends/cookie-dog-treats.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md)