# Multilayered Candy Bars Hershey's New Cookie Layer Crunch Bars Boast a Surprising Texture By Katherine Pendrill | Published 2016-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-layer-crunch References: [brandeating](http://www.brandeating.com/2016/10/hersheys-unveils-new-cookie-layer-crunch-bars.html) & [businesswire](http://www.businesswire.com/news/home/20161004005566/en/Hershey-Company-Launch-Hershey’s-Cookie-Layer-Crunch) [Hershey's](https://www.trendhunter.com/trends/hersheys-sugar-cookie-flavored-bar) recently debuted a new lineup of chocolates called the Cookie Layer Crunch Bars. With many consumers looking for new and exciting versions of their favorite treats, these chocolate bars offer an unexpectedly crunchy texture. Unlike other Hershey's chocolates, the new candy bars feature [crunchy cookie pieces](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff), sweet cream fillings and a decadent chocolate exterior. The candy bars come in three different flavors, which include tantalizing combinations such as Caramel, Mint and Vanilla Creme. To make the new chocolates even more appealing to snack-obsessed millennials, the bars are sectioned off into three bite-sized pieces that can either be shared with others or portioned out throughout the day. Available in both a full chocolate bar format or individually wrapped pieces, the candy bars are perfect for those looking for a new way to indulge. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Crunchy Chocolate:** Opportunity for creating new chocolate products with unexpected crunchy textures. - **Flavor Combinations:** Opportunity for developing unique and tantalizing flavor combinations in candy bars. - **Individual Snack Portions:** Opportunity for creating individually portioned snack products for on-the-go consumption. ### Who This Affects Most - **Confectionery:** Opportunity for confectionery brands to explore new textures and flavor profiles in their products. - **Snack Food:** Opportunity for snack food brands to innovate with individually portioned snacks in unique flavors. - **Chocolate Manufacturing:** Opportunity for chocolate manufacturers to incorporate crunchy elements into their chocolate bars. ## Related on Trend Hunter - [Crunchy Candy Bar Cookies](https://www.trendhunter.com/trends/keebler-chips-deluxe-crunch.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Texturally Chunky Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-more.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Textural Mini Snack Bars](https://www.trendhunter.com/trends/hostess-kazbars.md) - [Functional Candy Bars](https://www.trendhunter.com/trends/plant-based-candy-bar.md) - [Crispy White Chocolate Bars](https://www.trendhunter.com/trends/crunch-white.md) - [Remixed Triple-Layer Candy Bars](https://www.trendhunter.com/trends/quality-street-collisions-hazelnut-caramel.md) - [Crunchy Frozen Chocolate Bars](https://www.trendhunter.com/trends/snickers-crunchy-peanut-butter-ice-cream-bar.md)