# Cookie-Inspired Cereals Post is Now Making Nutter Butter and Chips Ahoy! Cereals By Laura McQuarrie | Published 2017-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-inspired-cereal References: [postconsumerbrands](https://www.postconsumerbrands.com/es/marcas/nutter-butter/) & [postconsumerbrands](https://www.postconsumerbrands.com/store-locator/) Post is introducing two cookie-inspired cereals that will delight those with a sweet tooth and especially those with a soft spot for Chips Ahoy! and Nutter Butter cookies. While the Post [Chips Ahoy! cereal](https://www.trendhunter.com/trends/halloween-oreo-puffs-cereal) offers a fun way to indulge in the taste of a classic chocolate chip cookie for breakfast, the Post Nutter Butter cereal features crunchy peanut-shaped pieces that are topped with a creamy coating made with real peanut butter. In the coming days, both cereals will be made available to consumers online and in stores exclusively through [Walmart](https://www.trendhunter.com/trends/oreo-puffs). After introducing Oreo O's in 1998 and discontinuing them nine years later, Post, as of 2017, has now resumed production indefinitely for one of its most popular cookie-inspired cereals. The all-new Post Chips Ahoy! and Post Nutter Butter varieties will only be offered by Walmart until April 1st, 2018, after which they will be available through other retailers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cookie-inspired Cereals:** Opportunity for cereal companies to offer unique and indulgent flavors inspired by popular cookies. - **Sweet Tooth Breakfast:** Creating breakfast options that cater to those with a sweet tooth and provide nostalgic flavors. - **Exclusive Retail Partnerships:** Opportunity for retailers to partner exclusively with food companies to offer limited edition and exclusive products. ### Where This Applies - **Cereal Manufacturing:** Cereal manufacturers can innovate by creating new flavors and products inspired by popular cookies. - **Food Retail:** Retailers can capitalize on exclusive partnerships to drive customer traffic and sales. - **Food Production:** Food production companies can explore collaborations with popular cookie brands to create innovative products. ## Related on Trend Hunter - [Sandwich Cookie Breakfast Cereals](https://www.trendhunter.com/trends/oreo-puffs.md) - [Wintry Cookie-Inspired Cereals](https://www.trendhunter.com/trends/oats-sugar-cookie-cereal.md) - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md) - [Cereal-Celebrating Cookie Promotions](https://www.trendhunter.com/trends/chip-city-cookies-cereal-week.md) - [Value-Sized Breakfast Cereals](https://www.trendhunter.com/trends/post-cereals.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Organic Peanut Butter Cereals](https://www.trendhunter.com/trends/organic-peanut-butter-cocoa-crunch.md) - [Nutty Wafer Cereals](https://www.trendhunter.com/trends/nutty-buddy-cereal.md)