# Co-Branded Cookie Collaborations Chips Ahoy! and HERSHEY's Push Two New Cookie Innovations By Kalin Ned | Published 2020-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-innovation References: [instagram](https://www.instagram.com/chipsahoy/) & [facebook](https://www.facebook.com/ChipsahoyCA/?brand_redir=295776801754) Two new delicious cookie innovations are brought to sweet-toothed consumers through a strategic collaboration between two popular brands—[Chips Ahoy!](https://www.trendhunter.com/trends/Hot-Cocoa-Chewy-Cookies) and [HERSHEY's](https://www.trendhunter.com/trends/festive-cookie-kit). Made available starting the month of March, these must-try flavors call out to chocolate lovers and peanut butter enthusiasts. The first cookie innovation mixes Chips Ahoy!'s product with HERSHEY's Milk Chocolate for a mouth-watering experience that "combines the smooth, sweet taste of milk chocolate" with the classic cookie. The second launch, on the other hand, takes cues from [Reese's Pieces](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips) peanut butter desserts. The cookie innovation is merged with mini Reese's Pieces. The co-branded mash-ups are sure to entice consumers who are loyal to the products of both companies. These cookie innovations can be found nationwide and will retail for the accessible price of $2.95. Image Credit: Chips Ahoy! / HERSHEY's ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Collaborations:** Opportunity for companies to form strategic partnerships and create innovative products that combine the strengths of both brands. - **Flavor Mash-ups:** Innovative combinations of flavors to create unique and enticing food products that cater to specific tastes. - **Accessible Pricing:** Offering affordable price points for innovative food products to appeal to a wide range of consumers. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to collaborate and create new flavors and products that stand out in the market. - **Confectionery:** Innovative cookie collaborations open up possibilities for confectionery brands to create exciting and unique treats for their customers. - **Retail:** Retailers can leverage co-branded cookie collaborations to attract customers and offer them innovative products at affordable prices. ## Related on Trend Hunter - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Exclusive Dessert Collabs](https://www.trendhunter.com/trends/kith-and-chips-ahoy.md) - [Collaboration Snack Chip Cookies](https://www.trendhunter.com/trends/pringlicious-cookie.md) - [Ice Cream-Inspired Cookies](https://www.trendhunter.com/trends/chips-ahoy-chewy-ice-cream-sandwich.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Oversized Individual Serving Cookies](https://www.trendhunter.com/trends/big-chewy-cookies.md) - [Crunchy Candy Bar Cookies](https://www.trendhunter.com/trends/keebler-chips-deluxe-crunch.md) - [Mouthwatering Festive Cookie Releases](https://www.trendhunter.com/trends/the-keebler-company.md) - [Cookie Butter-Flavored Cookies](https://www.trendhunter.com/trends/chips-ahoy-cookie-butter-cookies.md)