# Squeezable Cookie Icing You Can Now Squeeze Out Oreos By Davina Sinnatamby | Published 2014-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-icing References: [foodbeast](http://www.foodbeast.com/2014/04/03/oreo-now-comes-in-squeezable-icing-form/) & [weheartit](http://weheartit.com/entry/109240261/explore?context_user=heartit) The only thing better than cookies and [cookie dough](https://www.trendhunter.com/trends/whoa-dough) is cookie icing -- squeezable Oreo icing, to be precise. We've heard of squeezable cheese, but this takes squeeze foods to a whole new dessert level. As though we weren't addicted to this [twistable, dunkable milk companion cookie](https://www.trendhunter.com/trends/oreo-cookie-products) enough, now you can squeeze your favorite black and white cookie on to anything you want. Use it to decorate cakes, cupcakes or brownies. You could just directly squeeze it into your mouth and wash it down with milk. The new squeezable packaging line also includes [Hersey's](https://www.trendhunter.com/trends/reeses-2) S'mores. So what are you waiting for? Go get addicted to this squeezable cookie in a bottle. It's the best way to eat your favorite snake on the go without making a mess. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Squeezable Dessert Toppings:** Opportunity for companies to create new flavors and textures of squeezable dessert toppings beyond cookie icing. - **Squeeze Packaging Innovation:** Opportunity for companies to innovate with squeezable packaging beyond cheese and condiments. - **Convenient On-the-go Snacks:** Opportunity for companies to create more convenient on-the-go snacks that don't require utensils or plates. ### Where This Applies - **Packaging Industry:** Innovative packaging solutions that focus on enhancing the experience of using squeezable containers can lead to more opportunities to penetrate the market. - **Food and Beverage Industry:** The food and beverage industry can explore the use of squeezable packaging and create more variations of squeezable desserts. - **Snack Food Industry:** Companies in the snack food industry can take advantage of this trend by creating similar on-the-go snacks that don't require utensils or plates. ## Related on Trend Hunter - [Dough-Wrapped Sandwich Cookies](https://www.trendhunter.com/trends/oreo-dippers.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md) - [Cookie-Inspired Fudge Snacks](https://www.trendhunter.com/trends/fudge-stripes-dipmmms.md) - [Cookie Filling-Flavored Frostings](https://www.trendhunter.com/trends/oreo-cookie-creme-whipped-frosting.md) - [Creamy Cookie Treats](https://www.trendhunter.com/trends/exclusive-oreo-items.md) - [Squeezable Oil Bottles](https://www.trendhunter.com/trends/chefs-life.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Cookie-Stuffed Sandwich Cookies](https://www.trendhunter.com/trends/oreo-loaded.md)