# Pancake-Cookie Hybrids 'Crumbl Cookies' Has Introduced the 'Buttermilk Pancake Cookie' to Its Menu By Colin Smith | Published 2021-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-hybrid References: [crumblcookies](https://crumblcookies.com/)  'Crumbl Cookies,' the cookie-focused bakery that unveils new flavors each week, has unveiled a [pancake-cookie hybrid](https://www.trendhunter.com/trends/oreo-stuffed-cheesecake-pancakes) for the first week of December. The 'Buttermilk Pancake' cookie is a served-warm cookie made with a buttermilk base and a [buttermilk syrup glaze](https://www.trendhunter.com/trends/maple-cinnamon-square). On top of this, there is a spot of creamy buttercream frosting in the center of the cookie. When looking at the completed Buttermilk Pancake cookie, the glaze and the frosting on top give the illusion of a pancake with syrup and butter served on top, which means the cookie is not only tasty but also visually creative. This cookie is a particularly special release when compared to [other Crumbl cookies](https://www.trendhunter.com/trends/crumbl-biscoff-cake), as it is a truly unique concept for the world of cookies. Image Credit: Crumbl Cookies ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 24% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pancake-cookie Hybrids:** Combining two popular food items into a new and creative hybrid product presents an opportunity for bakeries and food companies to appeal to a wider audience and offer something unique. - **Weekly Flavor Unveiling:** Rotating and seasonal menus can create a sense of anticipation and keep customers coming back for new and exciting products. - **Visually Creative Desserts:** By taking a familiar food item and presenting it in a unique and visually appealing way, bakeries and restaurants can stand out and attract new customers. ### Who This Affects Most - **Bakery:** Bakeries can introduce pancake-cookie hybrids and rotate flavors to keep customers interested and coming back. - **Food Service:** Restaurants and cafes can benefit from offering visually striking and creative desserts to attract customers and generate buzz on social media. - **Retail Food:** Food companies can take advantage of trends such as pancake-cookie hybrids and offer unique and creative products in grocery stores, online marketplaces, and other retail channels. ## Related on Trend Hunter - [Baked Cake-Cookie Hybrids](https://www.trendhunter.com/trends/cake-batter-blondie.md) - [Crispy Cookie Butter Pancakes](https://www.trendhunter.com/trends/ihop-cookie-butter-pancakes.md) - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Hybrid Cinnamon Cupcake Cookies](https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie.md) - [Sweet Maple Bacon Cookies](https://www.trendhunter.com/trends/maple-bacon-cookie.md) - [Hybrid Cookie Croissants](https://www.trendhunter.com/trends/the-crookie.md) - [Maple-Glazed Cookies](https://www.trendhunter.com/trends/maple-glaze-cookie.md) - [Honey-Drizzled Cornbread Cookies](https://www.trendhunter.com/trends/cornbread-cookie.md) - [Cheesecake-Inspired Cookies](https://www.trendhunter.com/trends/new-york-cheesecake-cookie.md)