# Cookie Gifting Websites Oreo's Gifting Site Delivers Cookie Gifts Without a Recipient's Address By Laura McQuarrie | Published 2016-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-gifts References: [trndmonitor](https://trndmonitor.com/industry-news-oreo-launches-direct-to-consumer-gifting-site-for-the-holidays/) & [gifts.oreo](https://gifts.oreo.com/oreo.html?siteid=34) Last year, Oreo helped consumers to create unique cookie gifts for people by enabling them to [customize their own festive packaging](https://www.trendhunter.com/trends/customizable-cookie-box). Now, the [cookie brand](https://www.trendhunter.com/trends/national-cookie-days) is changing things up for this year's season with a direct-to-consumer gifting website. At gifts.Oreo.com, web users are able to purchase a 'White Fudge Oreo Holiday Tin 2-Pack' and send it to a fellow cookie lover. What's most interesting about this website is that, as Oreo describes: "The best part is that you only need the recipient's email address or mobile number" to put an order through. Once sent to the recipient, they are able to virtually "open" the gift and put in their desired delivery information to get their hands on the physical version of the [limited-edition cookie gift](https://www.trendhunter.com/trends/festive-cookie-kit). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Gifting:** Brands can create gifting websites that offer personalized, customizable, and convenient gift options that don't require recipients' addresses. - **Virtual Gift Opening Experience:** Brands can create virtual gift-opening experiences that allow recipients to see, interact and customize their gifts before receiving the physical version, boosting engagement and anticipation. - **Limited-edition Gift Items:** Brands can offer exclusive and limited-edition gift items that create excitement, urge foot traffic and drive sales during peak seasons. ### Sectors Adopting This - **Food and Beverage:** Food brands can leverage technology to create convenient and shareable gifting experiences that appeal to the millennial audience. - **Retail:** Retailers can explore creating unique and exclusive gift items that complement their brand identity and cater to the gifting market. - **E-commerce:** E-commerce companies can innovate by creating gifting experiences that leverage data and personalization to offer tailored and convenient gift options to customers. ## Related on Trend Hunter - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Giftable Cookie Boxes](https://www.trendhunter.com/trends/customizable-cookie.md) - [Limited-Edition Holiday Cookies](https://www.trendhunter.com/trends/fudge-covered-white-fudge.md) - [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md) - [Customized Cookie Retail Partnerships](https://www.trendhunter.com/trends/biscuiteers-and-ocado.md) - [Christmasy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-festive-cookies.md) - [Direct-to-Consumer Nut Gifts](https://www.trendhunter.com/trends/nutscom-giftdrop.md) - [Customizable Holiday Treats](https://www.trendhunter.com/trends/customizable-holiday-treats.md) - [Elevated Holiday-Ready Cookies](https://www.trendhunter.com/trends/last-crumb-2.md)