# Frozen Cookie Dough Desserts The Ben & Jerry's Cookie Dough Peace Pop is Easy to Enjoy By Michael Hemsworth | Published 2021-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-dough-peace-pop References: [talkingretail](https://www.talkingretail.com/products-news/frozen/ben-jerrys-launches-cookie-dough-on-a-stick-09-03-2021/) & [benjerry](https://www.benjerry.com/) The [Ben & Jerry's](https://www.trendhunter.com/trends/peace-pop) Cookie Dough Peace Pop is one of the latest treat options from the brand in the UK that will provide frozen dessert fans with a new way to enjoy familiar ingredients. The product features a cookie dough center that is inside of a vanilla ice cream with chocolate chips to offer a texturally satisfying treat experience. The ice cream product is covered in a chocolatey coating and stamped with a peace symbol to give it a charming appearance. UK Brand Manager for Ben & Jerry's Madeleine Boulton spoke on the new Ben & Jerry's Cookie Dough Peace Pop saying, "We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We cannot wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Edible Cookie Dough:** Opportunity for food companies to innovate on frozen desserts by offering edible cookie dough as a center ingredient, increasing texture and flavor options for consumers. - **On-the-go Frozen Treats:** Opportunity for companies to create more portable, stick-based frozen dessert options for consumers who want to enjoy a sweet snack while on the move or outside of traditional dining settings. - **Sustainable Packaging Design:** Opportunity for companies to develop more eco-friendly, sustainable packaging options for frozen desserts, addressing the demand for environmentally conscious consumption and reducing waste on end-users. ### Where This Applies - **Food Manufacturing:** Food companies can develop innovative flavors and textures for frozen desserts by incorporating cookie dough centers, opening up new markets for unique desserts. - **Food Packaging:** Companies specializing in food packaging design can explore new, environmentally friendly materials for frozen dessert packaging to provide sustainable solutions for consumers and reduce the carbon footprint of the industry. - **Food Retail:** Frozen dessert retailers can cater to the needs of on-the-go consumers by introducing stick-based options for their products and capturing new market segments around snacking and convenience. ## Related on Trend Hunter - [Brownie-Infused Ice Cream Treats](https://www.trendhunter.com/trends/peace-pop.md) - [Textural Ice Cream Bites](https://www.trendhunter.com/trends/ben-jerrys-peaces.md) - [Snacking-Friendly Frozen Brownie Treats](https://www.trendhunter.com/trends/brookies-cream-peaces.md) - [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md) - [Cookie Dough Snack Mixes](https://www.trendhunter.com/trends/cookie-dough-mix.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Frozen Cookie Dough Bites](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bites.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Heat-to-Eat Cookie Dough Pots](https://www.trendhunter.com/trends/sweet-joes-cookie-dough.md)