# Zucchini-Infused Ice Creams Peekaboo's Cookie Dough Ice Cream Includes Hidden Zucchini By Laura McQuarrie | Published 2020-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-dough-ice-cream References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16293-ice-cream-innovation-heats-up-with-summer) & [peekabooicecream](https://peekabooicecream.com/flavors/) [Cookie dough ice cream](https://www.trendhunter.com/trends/straus-family-creamery-cookie-dough-ice-cream) is one of the most popular ice cream flavors out there and Peekaboo [Ice Cream](https://www.trendhunter.com/trends/chilln-nitrogen-ice-cream) offers a better-for-you take on the beloved variety by enhancing it with zucchini. The new flavor boasts a playful design that's meant to catch the eyes of young consumers, all the while sharing an irresistible, guilt-free frozen treat that people of all ages can enjoy. Soon, Peekaboo Ice Cream will be expanding its [vegetable-enhanced ice cream](https://www.trendhunter.com/trends/happy-orchard-products) range with vegan varieties and a unicorn flavor. The brand also makes unique varieties like Chocolate with hidden cauliflower, Cotton Candy with hidden beets and Mint Chip with hidden spinach. As Jessica Weiss Levison, founder and CEO, says, “With Peekaboo, a consumer can justify spending a little more for a higher-quality organic product that crosses two items off of their shopping list." Image Credit: Peekaboo Ice Cream ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegetable-enhanced Ice Cream:** There is an opportunity for other ice cream companies to start creating vegetable-enhanced ice cream flavors. - **Novelty Ice Cream Flavors:** There is an opportunity for other ice cream brands to create unique and intriguing ice cream flavors to attract young consumers. - **Better-for-you Frozen Treats:** There is an opportunity for other frozen treat brands to create better-for-you options to appeal to health-conscious consumers. ### Where This Applies - **Ice Cream Industry:** The ice cream industry can benefit from creating more innovative and healthy variations of their products to stay competitive in the market. - **Snack Food Industry:** The snack food industry can explore adding vegetables as ingredients in their products to make them more nutritious and appealing to consumers. - **Organic Food Industry:** The organic food industry can create more organic and healthier snacks incorporating vegetables to attract consumers concerned with organic and healthy eating. ## Related on Trend Hunter - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/smugglers-ice-cream.md) - [Cauliflower-Based Ice Creams](https://www.trendhunter.com/trends/cauliflower-based-ice-cream.md) - [Veggie-Infused Flavored Miilks](https://www.trendhunter.com/trends/milk-with-hidden-veggies.md) - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Vegetable-Concealing Brownie Treats](https://www.trendhunter.com/trends/brownies-with-hidden-veggies.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Chickpea-Based Ice Creams](https://www.trendhunter.com/trends/ice-cream-make-from-chickpeas.md)