# Cookie Dough Parlors Naked Dough is a New Cookie Dough Cafe Opening in Shoreditch, London By Alyson Wyers | Published 2017-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-dough-cafe References: [stylist](http://www.stylist.co.uk/life/cookie-dough-parlour-launches-uk?utm_content=buffer6928b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) & [naked-dough](https://www.naked-dough.co.uk/) Instead of loading up on pints of ice cream, if you are in the London area, you will soon be able to head to a dedicated cookie dough cafe to get your hands on the good stuff. If your favorite part of baking cookies is licking the bowl clean, [Naked Dough](https://www.trendhunter.com/trends/ceremonial-cacao-packets) is the Shoreditch addition you need to check out. Helmed by Jen and Hannah, Naked Dough is offering a wide variety of cookie dough flavors that won't lead to any fatalities -- their menu items are egg-free and contain heat-treated flour to ensure consuming large quantities is safe. The cookie dough cafe will satisfy all your [chocolate cravings](https://www.trendhunter.com/trends/fudgy-cookie-dough-gelato) with unusual and current flavors including Unicorn Food (marshmallows and sprinkles), Emoji Poos (classic chocolate chips) and even an Ed Sheeran-inspired salted caramel and honeycomb dough. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cookie Dough Cafes:** Opportunity for businesses to open dedicated cafés that serve safe-to-eat cookie dough in a variety of flavors. - **Egg-free Desserts:** There is a growing demand for egg-free desserts, creating opportunities for companies to develop innovative and delicious treats. - **Unconventional Flavors:** The popularity of unique and unusual flavors like Unicorn Food and Ed Sheeran-inspired dough presents a chance for companies to create distinct products. ### Where This Applies - **Food and Beverage Retail:** Existing retailers can capitalize on the cookie dough trend by adding safe-to-eat dough to their product offerings. - **Bakery and Confectionery:** Bakeries and confectionery shops can explore egg-free options and incorporate a variety of flavors in their dough-based products. - **Hospitality and Entertainment:** Restaurants, cafes, and entertainment venues can incorporate cookie dough cafés or themed desserts to attract customers with unique experiences. ## Related on Trend Hunter - [Ready-to-Bake Artisan Cookie Doughs](https://www.trendhunter.com/trends/doughlicious-cookie-dough.md) - [Ready-to-Eat Cookie Dough Treats](https://www.trendhunter.com/trends/spooners-cookie-dough.md) - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Frozen Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-desserts.md) - [Frozen Cookie Dough Bites](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bites.md) - [Heat-to-Eat Cookie Dough Pots](https://www.trendhunter.com/trends/sweet-joes-cookie-dough.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md)