# Cookie Dough Bars Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating By Laura McQuarrie | Published 2017-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-dough-bars References: [purewow](https://www.purewow.com/news/edible-cookie-dough-bars) & [sooziesdoozies](https://www.sooziesdoozies.com/cookie-dough-bars) Over the years, there have been dozens of ready-to-eat cookie dough products introduced for consumers with a sweet tooth, but most of them are packaged in jars—and are only truly ready to be eaten on the spot if one has a spoon in hand. As an alternative to this, gourmet cookie company Soozie’s Doozies created 'The Doozie Bar.' The Doozie Bar introduces a ready-to-eat cookie dough home recipe that is packaged in an individually wrapped single-serve bar format for ease of on-the-go eating. Some of the flavors available from the brand include classics like Chocolate Chip and Peanut Butter Milk Chocolate, as well as other favorites like Birthday Cake. These "three-bite bars" are all-natural and made with simple, non-GMO ingredients like butter, vanilla and wheat flour. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 44% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-eat Cookie Dough Bars:** Opportunity for companies to innovate in creating convenient, on-the-go cookie dough snack options. - **Individually Wrapped Single-serve Packaging:** Disruptive potential in developing packaging solutions for single-serve, on-the-go food products. - **Gourmet Cookie Dough Flavors:** Opportunity for companies to experiment with unique and diverse cookie dough flavors. ### Sectors Adopting This - **Snack Food Industry:** Opportunity for companies in the snack food industry to tap into the growing market demand for convenient, on-the-go snacks. - **Packaging Industry:** Disruptive potential for companies in the packaging industry to develop innovative and sustainable single-serve packaging solutions. - **Confectionery Industry:** Opportunity for confectionery companies to expand their product offerings by exploring gourmet cookie dough flavors. ## Related on Trend Hunter - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/whoa-dough-bars.md) - [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Ready-to-Bake Artisan Cookie Doughs](https://www.trendhunter.com/trends/doughlicious-cookie-dough.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Frozen Cookie Dough Bites](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bites.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md) - [Dough-Flavored Frozen Snacks](https://www.trendhunter.com/trends/batter-bites.md)