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# AI-Enhanced Cookie Day Giveaways
'Nestlé Toll House' Celebrates with a Prize Pack Giveaway

By Colin Smith | Published 2021-11-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-day
References: [play.keeplifedelicious](https://play.keeplifedelicious.com/National-Cookie-Day)

![AI-Enhanced Cookie Day Giveaways](https://cdn.trendhunterstatic.com/thumbs/465/cookie-day.jpeg)

Nestlé Toll house is celebrating the national cookie day holiday this year with a raffle giveaway on its national cookie day website.

Beginning on November 15th and lasting until December 4th, participants will be able to enter for a chance to win a complete prize pack from Nestlé for cookie day. The prize pack consists of several flavors of cookie dough, which are 'Snow Day,' 'Peppermint Cocoa,' and 'Gingerbread.' There will also be a hot mitt, socks, and a scrunchie, all branded with Nestlé Toll House cookie patterns and logos.

Accompanying this giveaway is a new update to the Nestlé Toll House 'Cookie Coach' AI, Ruth. Ruth can help bakers and cookie fans transform ingredients from their house into tasty, custom cookie dishes. If you are a cookie fan, be sure not to miss out on this giveaway or on Ruth's custom holiday recipes.

Image Credit: Nestlé Toll House

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 21% | Activity: 56% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **AI-enhanced Holiday Giveaways:** Companies can incorporate AI into their holiday giveaways to personalize and enhance the customer experience.
- **Branded Merchandise Giveaways:** Businesses can create branded merchandise giveaways to increase brand awareness and loyalty among their customers.
- **Seasonal Product Launches:** Launching seasonal products can capture the attention of customers and create a sense of excitement and exclusivity around the brand.

### Who This Affects Most

- **Food and Beverage:** Food and beverage companies can incorporate seasonal flavors into their products and promote them through giveaways and contests to drive sales and customer engagement.
- **Retail:** Retailers can use branded merchandise giveaways to build brand recognition and loyalty among their customers, while also increasing foot traffic to their stores.
- **Marketing and Advertising:** Marketing and advertising firms can offer their services to help businesses create effective holiday giveaways and promotions that utilize new technology and innovative approaches.

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