# Edible Eco Mugs The Cookie Cup Lets You Drink Your Coffee and Eat the Cup By Katie Cordrey | Published 2009-10-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-cup References: [lavazza](http://www.lavazza.com/corporate/en/avantgarde/creativelab/prototypes/lab5.html) & [packaginguqam.blogspot](http://packaginguqam.blogspot.com/2009/10/la-tasse-en-biscuit-lavazza-enrique.html) Venezuelan Enrique Luis Sardi’s design, the Cookie Cup, lets eco-conscious coffee lovers drink from an edible cup. Sardi teamed up with socially responsible Italian coffee company, [Lavazza](https://www.trendhunter.com/trends/lavazza-tabli), to bring the eco-friendly Cookie Cup protoype and packaging design to reality. The biscotti-like Cookie Cup saves on [disposable cup waste](https://www.trendhunter.com/trends/verigreen-plus) and non-disposable cup clean up. An insulating, waterproof icing sugar keeps heat and coffee safely inside the [edible Cookie Cup](https://www.trendhunter.com/trends/biscuit-saver) until it is consumed. Too bad they didn’t use the Cookie Cup for the Lavazza ad in the video above. It’s perfect for a coffee island. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 34% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Edible Packaging:** The development of edible packaging creates opportunities for reducing waste and providing a unique consumer experience. - **Sustainable Design:** The use of eco-friendly materials and innovative designs in products like the Cookie Cup opens doors for sustainable alternatives in various industries. - **Food Waste Reduction:** By incorporating edible elements, the Cookie Cup helps address the issue of food waste and encourages consumers to make conscious choices. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore edible packaging options to reduce waste and enhance the overall consumer experience. - **Coffee Shops:** Coffee shops can embrace the use of edible cups to reduce their environmental footprint and offer a unique selling point to attract eco-conscious customers. - **Packaging and Manufacturing:** The packaging and manufacturing industry can seize the opportunity to develop sustainable packaging solutions that align with the growing demand for eco-friendly alternatives. ## Related on Trend Hunter - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Sustainable Edible Cups](https://www.trendhunter.com/trends/haeckels-3.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Grown Drinkware Forms](https://www.trendhunter.com/trends/gourd.md)