# Birthday Cake Breakfast Cereals The New Cookie Crisp Puts a Birthday-Themed Twist on Breakfast By Katherine Pendrill | Published 2018-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-crisp References: [delish](http://www.delish.com/food/a58741/birthday-cake-cookie-crisp/) & [brit.co](https://www.brit.co/cookie-crisp-birthday-cake/) Regardless of whether it is your birthday or not, General Mills' new [Birthday Cake-Flavored Cookie Crisp cereal](https://www.trendhunter.com/trends/great-value-confetti-crunch) lets you start every morning as if it were your special day. Birthday Cake-Flavored Cookie Crisp is a funfetti-themed take on the popular Cookie Crisp cereal. Like the original, the limited-edition version of the cereal is made up of tiny cookie pieces. However, instead of [tiny chocolate chip cookies](https://www.trendhunter.com/trends/oreo-puffs), the new version features buttery vanilla biscuits dotted with colorful rainbow sprinkles. General Mills also emphasizes that the cereal is made from whole grains and naturally flavored. Available for just a limited-time, the new [funfetti cereal](https://www.trendhunter.com/trends/confetti-cheerios) gives kids a more nutritious way to enjoy eating birthday cake for breakfast. Image Credit: *General Mills.* ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Funfetti Flavor:** The popularity of funfetti flavor in breakfast cereals is a disruptive innovation opportunity for food industry to create more unique and appealing cereal flavors. - **Limited-edition Products:** Creating limited-edition products is a disruptive innovation opportunity for companies in the food industry to generate hype and demand for their products. - **Healthy Versions of Popular Foods:** The trend towards creating healthy versions of popular foods is a disruptive innovation opportunity for food industry to create nutritious and appealing cereals that keep up with changing consumer demands. ### Industries Being Reshaped - **Food Industry:** The food industry can capitalize on the trend of funfetti flavor and limited edition products by introducing similar products in the market. - **Cereal Industry:** The cereal industry can leverage the trend towards healthy versions of popular foods by creating cereals that are both healthy and indulgent at the same time. - **Snack Industry:** The snack industry can capitalize on the popularity of funfetti flavor by creating snacks such as cookies, cakes, and bars that feature this flavor. ## Related on Trend Hunter - [Cookie-Flavored Holiday Cereals](https://www.trendhunter.com/trends/sugar-cookie-toast-crunch.md) - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Cookie Brand Breakfast Cereals](https://www.trendhunter.com/trends/crumbl-cereal.md) - [Cereal-Celebrating Cookie Promotions](https://www.trendhunter.com/trends/chip-city-cookies-cereal-week.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Wintry Cookie-Inspired Cereals](https://www.trendhunter.com/trends/oats-sugar-cookie-cereal.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [Sugar Cookie Cereals](https://www.trendhunter.com/trends/sugar-cookie-cereal.md) - [Crispy Cake-Flavored Cereals](https://www.trendhunter.com/trends/great-value-confetti-crunch.md)