# Battered Cookie Creations The Deep-Fried Oreos are Meant to Give You a Taste of the State Fair By Kalin Ned | Published 2018-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-creation References: [designtaxi](http://designtaxi.com/news/400231/Oreo-Debuts-Battered-State-Fair-Cookies-Made-To-Taste-Deep-Fried/) & [delish](https://www.delish.com/food-news/a21751871/oreo-state-fair-cookie-deep-fried-oreo/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) The latest development in [elaborate cookie creations](https://www.trendhunter.com/trends/nerds-sugar-crush-cookie) boasts an Oreo that "harnesses the carnival spirit" with a battered and crunchy texture. The new line by the [beloved dessert brand](https://www.trendhunter.com/trends/coca-cola-oreo-cookie) is meant to bring a staple menu item from the State Fair to the consumer's home. The cookie creation is released in two flavors — 'Chocolate Crunch' and 'Vanilla Crunch.' The recipe cleverly builds on the excitement, generated by American carnivals. As a result, the Oreo 'State Fair' is bound to be a success not only due to the popularity of the brand. The [deep-fried-tasting cookie creations](https://www.trendhunter.com/trends/fried-cookie-dough) are also hard not to love because of their strong ties to the good-old fashion family-friendly festival fun. Photo Credits: [OREO](http://www.oreo.com/), [@junkfoodmom](https://www.instagram.com/junkfoodmom/?utm_source=ig_embed) ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **State Fair Flavors:** The release of new deep-fried Oreo flavors inspired by popular carnival foods presents the opportunity to innovate more fair-inspired desserts. - **Home-bound Indulgence:** The development of carnival-inspired treats for at-home consumption provides opportunities for disruption in the at-home dessert market. - **Nostalgia-driven Innovation:** The State Fair-inspired desserts trend presents opportunities to disrupt the nostalgia-driven food market with creative, carnival-inspired treats. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies have the opportunity to develop and market carnival-inspired treats. - **Consumer Packaged Goods:** Consumer packaged goods companies can produce and market State Fair-inspired snacks for at-home consumption. - **Hospitality and Tourism:** Hospitality and tourism businesses can incorporate State Fair-inspired desserts into their menus and marketing campaigns. ## Related on Trend Hunter - [Deep-Fried Ice Cream Cookies](https://www.trendhunter.com/trends/fried-ice-cream-cookies.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Salty Artisan-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo.md) - [Fair-Inspired Summertime Cookies](https://www.trendhunter.com/trends/summer-cookies.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Revived Carnival Sandwich Cookies](https://www.trendhunter.com/trends/cotton-candy-oreo.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md)