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# Cookie-Flavored Halloween Candies
Brach's Cookie Candy Corn Combines Two Popular Sweet Treats

By Katherine Pendrill | Published 2017-08-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-candy-corn
References: [cosmopolitan](http://www.cosmopolitan.com/food-cocktails/a11644008/cookie-flavored-candy-corn-is-a-thing-now-so-yay/) & [candywarehouse](http://www.candywarehouse.com/products/brachs-cookie-candy-corn-15-ounce-bag/)

While Halloween may still be many months away, the candy company [Brach's](https://www.trendhunter.com/trends/tailgate-mix) is already preparing for the spooky holiday with a brand new treat: Cookie Candy Corn. By combining a popular dessert with the seasonal tri-colored candy, Brach's aims to offer something wholly unique for the Halloween season.

Brach's Cookie Candy Corn is a brand new treat available exclusively from Dollar General. The ultra-sweet confection consists of candy corn pieces in four distinct cookie flavors: Chocolate Chip, Oatmeal, Cookies 'n Cream and Butter Cookie. Because of the unique flavors, the candy pieces are a medley of browns and beige hues, instead of the normal yellow, orange and white stripes.

While candy corn may be an acquired taste, this new batch of [cookie-flavors confections](https://www.trendhunter.com/trends/brownie-cookies) could convert even the stanchest critics.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 16% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Cookie-flavored Candies:** Opportunity for other candy companies to explore and experiment with unique and delicious cookie-flavored candies.
- **Seasonal Candy Innovation:** A chance for candy companies to create limited-edition flavors and variations to cater to specific holidays and seasons.
- **Alternative Candy Shapes:** Potential for candy companies to create candy shapes that mimic popular desserts, appealing to consumers looking for unique and nostalgic treats.

### Where This Applies

- **Confectionery:** Opportunity for confectionery companies to expand their product lines by introducing unique and innovative candy flavors.
- **Retail:** A chance for retailers to stock up on exclusive and limited-edition seasonal candies to attract customers and boost sales.
- **Food and Beverage:** Potential for food and beverage companies to collaborate and create cross-category products, combining the flavors of desserts with other popular treats.

## Related on Trend Hunter

- [Sporty Candy Corn Packs](https://www.trendhunter.com/trends/tailgate-mix.md)
- [Spooky Halloween Snack Hybrids](https://www.trendhunter.com/trends/cookie-pop1.md)
- [Candy Corn Suites](https://www.trendhunter.com/trends/candy-corn-suite.md)
- [Cornbread-Inspired Cookies](https://www.trendhunter.com/trends/cornbread-honey-cake-cookie.md)
- [Halloween Candy-Packed Cookies](https://www.trendhunter.com/trends/insomnia-cookies-halloween.md)
- [Halloween-Hued Sandwich Cookies](https://www.trendhunter.com/trends/orangecolored-creme-oreo.md)
- [Honey-Drizzled Cornbread Cookies](https://www.trendhunter.com/trends/cornbread-cookie.md)
- [Accessible Brownie-Inspired Candies](https://www.trendhunter.com/trends/brownie-caramel-creams.md)
- [Halloween-Themed Baked Goods](https://www.trendhunter.com/trends/halloweekend-cookies.md)
