# Cookie-Flavored Vanilla Shakes Potbelly Debuts a New 'Cookie Butter Shake' for a Limited Time Only By Kanesa D | Published 2023-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-butter-shake References: [qsrmagazine](https://www.qsrmagazine.com/news/potbelly-introduces-cookie-butter-shake-limited-time) & [potbelly](https://www.potbelly.com/)  [Potbelly](https://www.trendhunter.com/trends/cinnamon-churro-shake) is kicking off the summer with a new ice cream shake called the '[Cookie Butter Shake](https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake).' The new flavor features freshly baked cookies, blended vanilla ice cream, and hints of caramelized sugar and cinnamon. 'Cookie Butter Shake' is perfect for fans of cookie dough ice cream, as this flavor perfectly combines the treat with the delectable flavors of ice cream. The Potbelly brand has also launched a new campaign from June 23 to July 30, allowing Potbelly [Perks](https://www.trendhunter.com/trends/dr-pepper-hot-take) members to receive a discount on ice cream shakes on weekends. Perks members can also order through the Potbelly website, the Potbelly app, or in stores by using a Perks scan. “We’re turning this summer into a celebration of shakes,” says David Daniels, chief marketing officer at Potbelly. “Our mission is to delight our fans by introducing delectable treats like our Cookie Butter Shake and making it effortless for our Perks members to explore our entire shake lineup. It's an amazing opportunity, and we invite our devoted fans to seize the chance to indulge in a variety of flavors before the sun sets on the season." Image Credit: Potbelly ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 5% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Shakes:** Opportunity for the creation of unique and indulgent shake flavors to cater to consumers' desire for innovative and decadent treats. - **Personalized Marketing:** Opportunity for businesses to leverage customer data and loyalty programs to offer exclusive discounts and promotions that cater to individual preferences. - **Seasonal Campaigns:** Opportunity for brands to create limited-time offers and campaigns that generate excitement and urgency among consumers. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for companies in the food and beverage industry to capitalize on the growing demand for gourmet shakes and unique flavor combinations. - **Hospitality:** Opportunity for hotels, restaurants, and cafes to enhance their dessert menus by introducing gourmet shakes and promoting seasonal campaigns to attract customers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to assist brands in developing personalized marketing strategies and seasonal campaigns to drive customer engagement and loyalty. ## Related on Trend Hunter - [Sweet Cinnamon Churro Shakes](https://www.trendhunter.com/trends/cinnamon-churro-shake.md) - [Blended Pie-Flavored Shakes](https://www.trendhunter.com/trends/american-apple-pie-shake.md) - [Ice Cream-Infused Pumpkin Shakes](https://www.trendhunter.com/trends/new-pumpkin-spice-shake.md) - [Frozen Eggnog-Infused Milkshakes](https://www.trendhunter.com/trends/eggnog-shake.md) - [Salted Cookie Butter Shakes](https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake.md) - [Cookie-Infused Mocha Shakes](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake.md) - [Freshly Baked Toffee Cookies](https://www.trendhunter.com/trends/toffee-butter-brickle-cookie.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Festive Cookie-Flavored Milkshakes](https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake.md)