# Meta Cookie Butter Cookies Crumbl is Serving Up New Cookie Butter Ice Cream Cookies By Katherine Pendrill | Published 2023-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-butter-ice-cream-cookies References: [chewboom](https://www.chewboom.com/2023/05/29/crumbl-bakes-cookie-butter-ice-cream-cookies-featuring-biscoff-and-more-through-june-3-2023/) & [instagram](https://www.instagram.com/p/Cszlqb2rxLj/)  [Crumbl](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo) is packing even more cookie flavor into its cookies with the launch of its new Cookie [Butter](https://www.trendhunter.com/trends/butter-cake) Ice Cream Cookies. Available as part of the brand's weekly rotating cookie flavors for the week ending on June 3, 2023, the new Cookie Butter Ice Cream Cookies are a meta treat packed with twice the cookie flavor. The new cookie is made with Biscoff, which is a peanut butter-like spread made from crushed speculoos cookies. The new Cookie Butter Ice Cream Cookie featuring Biscoff starts with a smooth brown sugar cookie dough base, topped with a rich buttercream made with [Biscoff cookie butter](https://www.trendhunter.com/trends/biscoff-cookie-butter-cake) and then a sprinkling of crumbly cookie pieces on top. Alongside the new Cookie Butter Ice Cream Cookies, Crumbl is also serving up a Confetti Cake Cookie, a Triple Berry Cobbler Cookie, and more. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 6% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cookie Butter Craze:** The rising demand for cookie butter creates opportunities for new cookie flavors and other innovative products such as spreads, ice creams, and beverages. - **Weekly Rotating Menus:** Weekly rotating menus provide opportunities for food businesses to test and launch new flavors and products, driving sales and customer loyalty. - **Cookie Desserts:** Cookie desserts, especially those made with new and unique flavors or ingredients, can attract customers and create a buzz around a brand. ### Where This Applies - **Food and Beverage:** Innovative cookie flavors and rotating menus can benefit bakeries, ice cream shops, and other food businesses. - **Consumer Packaged Goods:** The popularity of cookie butter presents opportunities for packaged food companies to create new snacks, spreads, and other products using the flavor. - **Hospitality:** Restaurants and hotels can add unique cookie desserts to their menus as a way to attract customers and create a memorable dining experience. ## Related on Trend Hunter - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md) - [Deep-Fried Ice Cream Cookies](https://www.trendhunter.com/trends/fried-ice-cream-cookies.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/peanut-butter-crisp-ft-butterfinger-cookie.md) - [Banana Split-Inspired Cookies](https://www.trendhunter.com/trends/banana-split-cookie.md) - [Fried Ice Cream Cookies](https://www.trendhunter.com/trends/fried-ice-cream-cookie.md) - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-munch-cookie.md) - [Sundae-Inspired Cookies](https://www.trendhunter.com/trends/brownie-sundae-cookie.md) - [Strawberry-Frosted Neapolitan Cookies](https://www.trendhunter.com/trends/neapolitan-cookie.md) - [Hybrid Cinnamon Cupcake Cookies](https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie.md)