# Holiday Cookie Collections Protein-Enhanced Cookie Brand Lenny & Larry's Debut Holiday Collection By Grace Mahas | Published 2021-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookie-brand-lenny-larrys References: [lennylarry](https://www.lennylarry.com/collections/shop/products/holiday-variety-pack) As we approach the holiday season, [Lenny & Larry's](https://www.trendhunter.com/trends/lenny-larrys-holiday-collection), the cult-favorite protein-enhanced cookie brand, recently launched its newest seasonal collection. The new series, dubbed the Holiday Collection, includes three mouthwatering flavors that capture the nostalgic feel of the holidays — Gingerbread, Peppermint Chocolate, and Pumpkin Spice. The Lenny & Larry’s Complete Cookie contains 16 grams of plant-based protein and 10 grams of fiber in each freshly baked 4-ounce cookie containing no dairy, egg, soy, or artificial ingredients. The Holiday variety pack, priced at $23.95, includes four of each delicious seasonal cookie flavors. The Holiday Collection can be found in-store at [Whole Food Market](https://www.trendhunter.com/trends/holiday-cookies-1), Kroger, Publix, and more, as well as online on [Amazon](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies) and the Lenny & Larry’s website. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-enhanced Foods:** Opportunity to create protein-enhanced versions of other holiday treats such as cakes, pies, and candies - **Nostalgia-inspired Products:** Potential for creating other holiday-themed food and beverage collections that tap into feelings of nostalgia - **Plant-based Alternatives:** Opportunity to create plant-based alternatives for traditional holiday treats such as eggnog and gingerbread houses ### Sectors Adopting This - **Food and Beverage:** Industry leaders can capitalize on the growing trend of protein-enhanced items by creating their own versions of holiday snacks - **E-commerce:** Companies can benefit by expanding their online marketplaces to include holiday-themed offerings like Lenny & Larry’s Holiday Collection - **Retail:** Opportunity for retailers to capitalize on nostalgia by creating their own holiday-themed collections and displays ## Related on Trend Hunter - [Festively-Themed Nutrition Cookies](https://www.trendhunter.com/trends/lenny-larrys-holiday-collection.md) - [Protein-Enhanced Cookies](https://www.trendhunter.com/trends/lenny-larrys1.md) - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Protein-Rich Cookies](https://www.trendhunter.com/trends/banana-chocolate-chip-complete-kickstart-bar.md) - [Protein-Packed Cookie Snacks](https://www.trendhunter.com/trends/the-complete-cookie-strawberry-shortcake.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Convenient Christmas Cookie Collections](https://www.trendhunter.com/trends/chip-city-cookies-holiday-range.md) - [Exclusive Holiday Cookies](https://www.trendhunter.com/trends/holiday-cookies-1.md)