# No-Cook Clubs Tempo's Never Cook Club Helps Millennials and Gen Z Eat Well By Laura McQuarrie | Published 2026-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cook-never-club References: [prnewswire](https://www.prnewswire.com/news-releases/us-millennials-and-gen-z-are-losing-hours-each-week-to-food-friction-tempos-cook-never-club-wants-to-give-it-back-302824721.html) & [eat.tempomeals](https://eat.tempomeals.com/cook-never-club)  The trouble with choosing not to cook at home is that convenience often comes at a cost, from fast food to delivery apps, the easiest options on offer aren't always the most nourishing, so ready-to-heat meal delivery service [Tempo](https://www.trendhunter.com/trends/readytoheat-meal-service) established the [Never Cook Club](https://www.trendhunter.com/trends/landers-lime-gin). According to a survey from Tempo, Americans spend over six hours weekly on meal planning, grocery shopping, cooking and cleanup combined, totaling more than 300 hours, or 13 full days, every year. As a result, adults find themselves making sacrifices in other areas of their lives, like relaxing or working out. Appealing to Millennials and Gen Z, Never Cook Club shares a simple premise: opting out of cooking shouldn't mean opting out of eating well. With Tempo, customers get fully prepared, single-serve meals that are ready to enjoy in two minutes, plus many options on the rotating menu are packed with protein, [GLP-1](https://www.trendhunter.com/trends/clean-eatz-kitchen-glp1-meal-plan) Smart, and gut-friendly. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 69% | Activity: 75% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **No-cook Nutrition:** Ready-to-heat meals are reframing convenience as a wellness category by combining speed with protein-rich, gut-friendly and functional nutrition benefits. - **Time-saving Meal Memberships:** Subscription-based food clubs are turning routine meal prep avoidance into a lifestyle identity for younger consumers balancing work, fitness and leisure. - **Functional Ready Meals:** Prepared single-serve formats are evolving beyond basic convenience through GLP-1-aligned, high-protein and health-conscious menu innovation. ### Industries Being Reshaped - **Meal Delivery:** The category is shifting toward premium prepared meals that compete with both home cooking and takeout by emphasizing health, speed and consistency. - **Health and Wellness:** Nutrition-focused convenience foods are creating crossover opportunities between everyday eating, fitness goals and preventive lifestyle management. - **Consumer Food Tech:** Digital-first meal platforms are using rotating menus, personalization signals and emerging diet trends to modernize how younger consumers outsource cooking. ## Related on Trend Hunter - [Crispy International Cuisine Tofus](https://www.trendhunter.com/trends/lightly-fried-tofu.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Gen Z Cooking Seasonings](https://www.trendhunter.com/trends/knorr-aromat-seasoning.md) - [Chef-Inspired Cooking Pastes](https://www.trendhunter.com/trends/knorr-flavour-base.md) - [Life Assistant Campaigns](https://www.trendhunter.com/trends/doordad.md) - [Child-Friendly Cooking Camps](https://www.trendhunter.com/trends/little-lion-cooking-camps.md) - [Online Grocer-Led Cooking Shows](https://www.trendhunter.com/trends/waitrose-youtube-series.md) - [Single Cook Connections](https://www.trendhunter.com/trends/servingsingles.md) - [Girl Group Ramen Campaigns](https://www.trendhunter.com/trends/shin-ramyun-spot.md)