# Japanese Rolled Cookie Shakes Yoku Moku Has Just Unveiled Coo-Che – the Drinkable Cigare By Katherine Pendrill | Published 2026-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cooche References: [soranews24](https://soranews24.com/2026/06/21/japanese-sweets-brand-creates-new-drinkable-cigare-and-were-totally-here-for-it/)  The premium Japanese confectionery brand Yoku Moku is offering a drinkable version of its famous cookies in the form of a new Coo-Che shake. In Japan, Yoku Moku is best known for its buttery, delicate rolled langue de chat (“cat’s tongue”) biscuits. Now, the brand is offering a new way to enjoy the [crispy cookies](https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake), but in a [sippable format](https://www.trendhunter.com/trends/oreo-lovers-series). Dubbed the 'Drinkable Cigare,' and officially known as Coo-Che, the new treat is a rich and vanilla-flavored [creamy shake](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake) served inside an extra-large rolled langue de chat biscuit. The whole thing is then topped with even more pieces of Yoku Moku biscuits for added crunch. The new Coo-Che shake. will only be available from the Tokyo Station Ichibangai store and only in limited quantities. Image Credit: Yoku Moku ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 85% | Activity: 81% | Freshness: 82% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Drinkable Confectionery:** Classic sweets are being transformed into premium shakes, creating room for heritage brands to monetize nostalgia through novel, high-margin formats. - **Edible Serveware:** Edible cookie vessels turn packaging into part of the indulgence, signaling waste-light experiential products that combine texture, theater, and portability. - **Limited-quantity Flagships:** Store-exclusive drops are heightening destination appeal, with scarcity-driven treats converting transit hubs into branded food tourism channels. ### Sectors Adopting This - **Premium Confectionery:** The premium confectionery sector is expanding beyond packaged gifting as signature recipes become immersive, made-to-order menu items. - **Specialty Beverage:** Dessert-led builds in specialty beverages pair flavor, crunch, and visual novelty with higher perceived value for indulgent refreshment occasions. - **Travel Retail:** Travel retail environments can function as launch pads for exclusive culinary experiences that drive foot traffic and social sharing. ## Related on Trend Hunter - [Sweet Cartoon Character Smoothies](https://www.trendhunter.com/trends/hello-kitty-juicy-ichigo-smoothie.md) - [Chocolate Wafer Pizza Pockets](https://www.trendhunter.com/trends/handy-melts-x-kitkat.md) - [Eggnog-Flavored Cookie Shakes](https://www.trendhunter.com/trends/noggy-or-nice-shake.md) - [Green Tea Retailer Treats](https://www.trendhunter.com/trends/7eleven-japan-shizuokacha-fair.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Drinkable Viral Chocolate Treats](https://www.trendhunter.com/trends/dubai-chocolate-shake.md) - [Multisensorial Pistachio Cookies](https://www.trendhunter.com/trends/molly-bzs-dubai-cookie.md) - [Cheesy Macaroni Retailer Sandwiches](https://www.trendhunter.com/trends/7eleven-japan-yokubari-sando.md)