# Conveyor Belt Ads By Angela Lowe | Published 2006-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/conveyor-belt-ads References: [gushmagazine](http://www.gushmagazine.com/article/conveyor-belt-ads/) & [adrants](http://www.adrants.com/2006/08/grocery-conveyor-belt-ads-to-cause-insani.php) Those plain, usually dirty, black conveyor belts at the grocery store are now up for grabs as ad space. " 'Conveyor belts have never been on anybody's radar screen for marketing,' said Frank Cox, president-CEO of EnVision Marketing Group, a [Little Rock](https://www.trendhunter.com/trends/mini-media), Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. 'But a store with eight to 10 [checkout lanes](https://www.trendhunter.com/trends/asda-checkout-challenge), well, you're talking about 100 square feet of wasted ad real estate.' " (Advertising Age) [Kroger Stores](https://www.trendhunter.com/trends/kroger-2) are the first national retailer to test a few dozen of the ads in their stores, but Harps Food Stores are also testing the ads. The first marketers are local companies including real-estate agents and insurance brokers, but none of the big national brands as of yet. (GUSH Magazine) ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Conveyor Belt Advertising:** Printing digital ads directly on conveyor belts is a disruptive innovation opportunity for marketers to utilize previously untapped ad real estate in grocery stores. - **Digital Ad Printing Technology:** The development of a patented system to print photo-quality ads on conveyor belts opens new possibilities for disrupting traditional advertising methods. - **In-store Targeted Advertising:** Utilizing conveyor belts as ad spaces allows for more precise targeting and reaching shoppers right at the point of purchase, presenting a disruptive innovation opportunity in grocery store marketing. ### Where This Applies - **Retail:** The use of conveyor belt advertising presents a disruptive innovation opportunity for retailers to generate additional revenue and create unique shopping experiences. - **Advertising:** The emergence of conveyor belt ads creates a disruptive innovation opportunity for advertisers to explore new ways of engaging consumers and maximizing brand exposure. - **Printing Technology:** The development of digital ad printing on conveyor belts offers a disruptive innovation opportunity for the printing industry to expand its capabilities and cater to new advertising needs. ## Related on Trend Hunter - [Drive-Thru Conveyor Belts](https://www.trendhunter.com/trends/mcdonalds-drive-thru.md) - [Digital Grocery Screens](https://www.trendhunter.com/trends/kroger-2.md) - [Mobile Ad-Supported Checkouts](https://www.trendhunter.com/trends/sams-club-3.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Advanced Retail Campaign Kiosks](https://www.trendhunter.com/trends/freeosk-and-place-exchange.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md)