# Crowd-Funded Convertible Bags This Convertible Tote Can Transform into Three Styles By Nicole Ballantyne-Choo | Published 2013-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/convertible-totes References: [kickstarter](http://www.kickstarter.com/projects/1043081170/the-carryall-convertible-tote-from-blank-bags) The CarryAll Convertible Tote is an extremely versatile bag that supports a variety of lifestyles. Using just adjustable straps, this one bag can be transformed from a tote bag into a messenger bag or a briefcase, and each style is beneficial for different reasons. If you’re someone who loves riding a bike, the strap sits comfortably on your shoulder as a messenger bag. A great quality about the bag is how spacious it is. There are pockets for your cell phone, keys and wallet, as well as internal straps that are made to fit [iPad](https://www.trendhunter.com/trends/made-on-ipad) sleeves, notebooks, and laptop sleeves as big as 15 inches. Surprisingly, this bag can also carry a lot of groceries, making this product eco-friendly to eliminate the use plastic bags. The CarryAll was created by Matt from Blank Bags, and he designed it using [waterproof nylon](https://www.trendhunter.com/trends/nylon-tote-bags) to keep your belongings safe from water damage. Matt has started a [Kickstarter](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks) to help fund this project, and based on how diverse the product is, it’s definitely worth helping out. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Convertible Bags for Multiple Lifestyles:** Innovative convertible bags like the CarryAll Tote can cater to multiple lifestyles and preferences using adjustable straps, offering room for eco-friendly business model. - **Crowd-funding for Sustainable Products:** Kickstarter and other crowd-funding platforms can support sustainable products like the CarryAll Tote, creating value for eco-friendly customers and disrupting traditional product production norms. - **Sustainability and Eco-friendly Products:** Converting plastic bag users over to products like the CarryAll Tote can prove to be a significant step towards a more sustainable future. ### Who This Affects Most - **Fashion and Accessories:** Fashion and accessories companies can capitalize on the eco-friendly bag market by creating innovative convertible bags and can have sustainable business models. - **Eco-friendly Goods Manufacturing:** Manufacturers can capitalize on the shift towards sustainable products that cater to modern life by creating convertible bags with eco-friendly materials. - **Crowd-funding Platforms:** Crowd-funding platforms continue to be a disruptive innovation for product development, companies can take advantage of these platforms to gain funding, support product development, and awareness. ## Related on Trend Hunter - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Triple-Style Travel Bags](https://www.trendhunter.com/trends/tefors-ultimatum-bag.md) - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [18-Pocket Travel Bags](https://www.trendhunter.com/trends/the-hop-bag-1.md) - [Hybrid Travel Bags](https://www.trendhunter.com/trends/taskin-swift.md)