American Specialty Cars (ASC) has dropped the roof on the Hummer. Are convertible SUVs the next big thing?
The company notes that the retractable roof isn't just for style, but also for added utility. With a retractable roof, the Hummer essentially becomes a pick-up truck that's ready for extra duty.
Implications - Convertible cars have an essence of coolness about them that people often associate with luxury and wealth. Car companies that create cars that were not essentially made to be convertible such as the featured Hummer stand to gain the attention of consumers with extra cash who want functionality and to be able to impress others with their extravagant purchase.