American Specialty Cars (ASC) has dropped the roof on the Hummer. Are convertible SUVs the next big thing?
The company notes that the retractable roof isn't just for style, but also for added utility. With a retractable roof, the Hummer essentially becomes a pick-up truck that's ready for extra duty.
Implications - Convertible cars have an essence of coolness about them that people often associate with luxury and wealth. Car companies that create cars that were not essentially made to be convertible such as the featured Hummer stand to gain the attention of consumers with extra cash who want functionality and to be able to impress others with their extravagant purchase.
More Stats +/-
Duration-Based Travel Itinerary Apps
Drawing-Deciphering Holiday Ads
Integrated Pump Purifier Bottles
AI-Powered Air Monitors
Massive Mouse-Eared Cakes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
ASC Cosmos Brings The Open Sky to the HUMMER H3
- By: Jeremy GutscheJun 7, 2006 Updated: May 4 2011