# Convertible Hand Bag Trolley Urban Troll by Gilli Kuchik By Pearl | Published 2008-08-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/convertible-hand-bag-trolley-urban-troll-by-gilli-kuchik References: [tuvie](http://www.tuvie.com/urban-trolley-womans-hand-bag) & [haatar](http://www.haatar.com/Works/ViewWork.php?workID=448) Israeli student designer, Gilli Kuchik came up with this ladies’ concept hand bag which can unfold and convert into a trolley. A compact design for the urban shopaholic! It is also environmentally friendly as it reduces the need for plastic bags. Its wheels are neatly integrated into the handbag. If it is made from a suitably lightweight material, the [Urban Troll](https://www.trendhunter.com/trends/coffee-carriers) will appeal to those who need hand bag expansion at will! Although the designer was clearly targeting women, with some minor modifications and changes in colour, the [bag-to-trolley design](https://www.trendhunter.com/trends/ultix-outdoors-superpack) could also be useful for travelers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Convertible Handbags:** Opportunity for brands to create innovative handbags that can easily convert into other functional items, providing versatility and convenience for consumers. - **Eco-friendly Fashion:** Rise of sustainable fashion accessories that minimize the use of plastic bags and promote environmentally friendly practices. - **Multifunctional Design:** Growing demand for products with multiple functions or purposes, combining style and practicality for urban dwellers and frequent travelers. ### Where This Applies - **Fashion Accessories:** Opportunity for fashion accessory brands to incorporate convertible elements into their handbag designs, attracting consumers who value versatility and style. - **Sustainable Fashion:** Fashion industry can explore the creation of eco-friendly accessories that align with consumers' growing concern for the environment, offering alternatives to single-use plastic bags. - **Travel and Luggage:** Luggage companies can develop innovative travel bags that feature convertible designs, catering to travelers who appreciate functionality and convenience. ## Related on Trend Hunter - [Stylish Shopping Trolleys](https://www.trendhunter.com/trends/roulette-carts.md) - [Functional Furniture Suitcases](https://www.trendhunter.com/trends/lulley-luggage-trolley.md) - [Customizable Backpack-Style Suitcases](https://www.trendhunter.com/trends/roller-travel-bag.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Wardrobe-Style Luggage Designs](https://www.trendhunter.com/trends/drobe-luggage.md) - [Triple-Style Travel Bags](https://www.trendhunter.com/trends/tefors-ultimatum-bag.md) - [Convenient Garment Bags](https://www.trendhunter.com/trends/halfday-travel-roller-bag.md) - [Collapsible Storage Trolleys](https://www.trendhunter.com/trends/clax-trolley.md) - [Adjustable Expansive Luggage Designs](https://www.trendhunter.com/trends/telescopic-luggage-bag.md)