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# Grown-Up Miniature Cars
The New Convertible Cooper S is Bigger and Smarter Than Ever

By Rahul Kalvapalle | Published 2015-10-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/convertible-cooper-s
References: [gizmag](http://www.gizmag.com/new-mini-convertible/40009/) & [press.bmwgroup](https://www.press.bmwgroup.com/global/pressDetail.html?title=the-new-mini-convertible&outputChannelId=6&id=T0239206EN&left_menu_item=node__5137)

The Convertible Cooper S is a new [Mini Convertible](https://www.trendhunter.com/trends/mini-and-deus-ex-machin) that isn't quite as 'mini' anymore. Indeed this vehicle is now nearly 4 inches longer, 1.7 inches wider and 1 mm taller than its predecessors -- these numbers may not sound enormous but helps grant passengers a significant increase in space.

In addition to being bigger than previous editions, the new Convertible Cooper S is also more intelligent. This vehicle now has a [fully electric soft top](https://www.trendhunter.com/trends/artura-spider) that can be opened at speeds up to 30 km/h. It includes a fancy 'sliding roof' function that acts as a sunroof.

Ultimately, the Convertible Cooper S aims to take the [Mini Cooper convertible](https://www.trendhunter.com/trends/gclass-cabriolet) and bring it forward, making it desirable to a wider spectrum of motorists.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 54% | Activity: 23% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Larger Convertible Cars:** The trend of larger convertible cars presents opportunities for manufacturers to create vehicles that offer increased passenger space and comfort.
- **Intelligent Soft Tops:** The trend of intelligent soft tops allows for innovative features like electric opening at higher speeds and sliding roof functions, improving the convertible experience.
- **Expanding Mini Cooper Market:** The trend of expanding the Mini Cooper market aims to attract a wider range of motorists, creating opportunities for growth and diversification in the industry.

### Sectors Adopting This

- **Automotive Manufacturing:** The automotive manufacturing industry can capitalize on the trend of larger convertible cars by producing models that cater to the demand for increased space.
- **Auto Accessories and Parts:** The auto accessories and parts industry can tap into the trend of intelligent soft tops by developing innovative components and technologies that enhance the functionality and convenience of convertible roofs.
- **Specialty Car Markets:** The specialty car markets can benefit from the expanding Mini Cooper market trend by offering customized versions and targeted marketing campaigns to attract a diverse range of motorists.

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