# Shifting Convertible Purses The Tara&Co Tracy Convertible Bags Transition to Be Worn in Three Ways By Michael Hemsworth | Published 2017-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/convertible-bags References: [thegadgetflow](http://thegadgetflow.com/portfolio/tara-co-tracy-convertible-bag/) & [indiegogo](https://www.indiegogo.com/projects/tara-co-fashion-meets-function-convertible-bag-women-backpack--2) A woman might need a series of bags for different occasions in order to keep themselves organized and fashionable, but the Tara&Co Tracy convertible bags aim to change this with a design incorporates a [modular aesthetic](https://www.trendhunter.com/trends/rimowa-3in1). The Tara&Co Tracy bag is capable of being worn and used in three different ways including [cross body, shoulder bag and backpack](https://www.trendhunter.com/trends/ultix-outdoors-superpack) in order to make it suitable for whatever your aesthetic is. The front flap of the Tara&Co Tracy bag zips off to become a clutch in order to enable you to take just what you need with you to run out and grab a coffee or to leave your main bag behind when heading out for drinks. The Tara&Co Tracy convertible bags feature ample space for your laptop, tablet, keys, pens and whatever other essentials you carry with you. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Modular Bags:** Opportunity for companies to create versatile bags that can be transformed into different styles depending on the need and the occasion - **Convertible Accessories:** Disruptive innovation in the fashion industry that can change the way women carry their belongings with the use of convertible accessories - **Multi-functional Design:** Designers can integrate a multi-functional approach to their products to cater to the evolving needs and preferences of consumers ### Where This Applies - **Fashion:** Opportunity for fashion companies to incorporate more innovative and multi-functional designs into their products - **Retail:** Retailers can offer a wider range of convertible and modular accessories to cater to consumers' changing lifestyle needs - **Technology:** Technology companies can collaborate with fashion brands to enhance the functionality of convertible products by integrating technology features such as smart sensors and tracking systems ## Related on Trend Hunter - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Triple-Style Travel Bags](https://www.trendhunter.com/trends/tefors-ultimatum-bag.md) - [Spacious Crossbody Handbags](https://www.trendhunter.com/trends/cleo-bag.md) - [Three-in-One Travel Bag Systems](https://www.trendhunter.com/trends/onli-travel-revolution-modular-bag-system.md) - [Modular Luggage Systems](https://www.trendhunter.com/trends/rimowa-3in1.md) - [Chic Adventure-Ready Backpacks](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack.md)