# Rap-Rock Zombie Music Videos The Converse Soulja Boy, Matt & Kim, Andrew WK Song is Collaborative By Jordan Sowunmi | Published 2011-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/converse-soulja-boy References: [bkrw](http://www.bkrw.com/converse-im-a-goner-matt-and-kim-feat-soulja-boy-and-andrew-w-k/) & [converse](http://www.converse.com/) The Converse-Soulja Boy, Matt & Kim, Andrew W.K. viral marketing collaborative track, "I'm a Goner," is a prime example of artist-corporate product placement done right. The Converse-Soulja Boy, Matt & Kim, Andrew W.K. "I'm a Goner" collaboration isn't the companies' first foray into cross-genre music making. Last year, Converse enlisted Best Coast, Kid Cudi, and Rostam Batmanglij of Vampire Weekend for a song entitled "All Summer," as a part of their "Three Artists, One Song" campaign. This collaboration appears to be their finest. The track, "I'm a Goner" is a breezy, pop ditty penned mostly by Matt & Kim. The video sees Matt & Kim, Andrew W.K., and Soulja Boy trapped overnight in a morgue, where they rise from the dead and throw a massive dance party. The video is as fun and humorous as the idea of getting these three artists together. Enjoy. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cross-genre Collaborations:** More and more companies will team up with multiple artists from different music genres to produce unique music that can appeal to a wider audience, encouraging more sponsors across different sectors to think outside the box on collaborative opportunities. - **Viral Marketing Campaigns:** There will be an increasing rise in the popularity of viral marketing campaigns within the music industry for product promotion and placement. - **Indie Music Artists:** Advertising companies will increasingly prioritize the ability of indie music artists to communicate authentic emotions through their music as a critical criterion for deciding who to work with. ### Who This Affects Most - **Music Industry:** The music sector will continue to collaborate with companies and brands outside of its industry for promotional purposes, extending its marketing and audience reach. - **Footwear Industry:** Sneaker and footwear brands will increasingly sponsor more cross-genre music collaborations to position themselves as influencers that support creative and artistic culture. - **Marketing Industry:** Marketing companies will increasingly collaborate with indie music artists to create more authentic, meaningful music and use it as a vehicle to build brand equity. ## Related on Trend Hunter - [Alt Metal Band-Collaborative Shoes](https://www.trendhunter.com/trends/campus-2.md) - [Shoe-Dessert Collaborations](https://www.trendhunter.com/trends/milk-bar-and-converse.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Cartoonish Speaker Collaborations](https://www.trendhunter.com/trends/verdy-3.md)