# AIDS Fighting Kicks Converse (PRODUCT)RED Chuck Taylor's are Fashionable and Charitable By Robyn Currie | Published 2009-11-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/converse-product-red-chuck-taylor References: [hypebeast](http://hypebeast.com/2009/11/converse-productred-leather-jacket-chuck-taylor/) & [theglobalfund.org](http://www.theglobalfund.org) The best part about purchasing from the (PRODUCT)RED campaign (aside from helping to fight AIDS in Africa), is that you look really cool. Especially with these [Converse](https://www.trendhunter.com/trends/shai-001-winter-red) (PRODUCT)RED Chuck Taylor's, created in the super hot leather jacket style. Complete with a zip-up back, these [limited edition, world helping sneakers](https://www.trendhunter.com/trends/wear-your-heart) come in a super flashy, hot red. Available beginning December 1st (World Aids Day), 10% of the wholesale price of each pair will go to the Global Fund. Essentially, you have no reason to not buy a pair of the Converse (PRODUCT)RED Chuck Taylor's. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **(PRODUCT)RED Campaign:** Companies can align with charity organizations to create limited edition products that support a social cause, promoting both social responsibility and business growth. - **Fashionable Philanthropy:** Incorporating social activism into fashion can lead to loyal consumers and increased brand reputation. - **Limited Edition Collaborations:** Collaborating with other brands to create limited edition products can create buzz and drive sales, especially when tied to a social cause. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can create limited edition products that support social causes to increase brand awareness and sales. - **Charity Industry:** Charities can partner with fashion brands to create products that support their cause and create a new revenue stream. - **Retail Industry:** Retailers can work with brands to create exclusive, limited edition products that attract customers and generate revenue. ## Related on Trend Hunter - [Festive Bold Court Sneakers](https://www.trendhunter.com/trends/shai-001-winter-red.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Villainess-Inspired High Tops](https://www.trendhunter.com/trends/poppy-pink.md) - [Footwear-Branded Heart Health Initiatives](https://www.trendhunter.com/trends/wear-your-heart.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md)