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# Peaceful Pastel Kicks
Converse Oxford Jack Purcells Sneakers are Perfect for Sunny Days

By Matt Ho | Published 2011-06-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/converse-oxford-jack-purcells
References: [crookedtongues](http://www.crookedtongues.com/news/2011/Jun/6/converse-chambray-jack-purcells/) & [converse](http://www.converse.com/)

When it comes to summer footwear, you can't help but really appreciate the bright colors used to reflect the season, as is the case with the [Converse](https://www.trendhunter.com/trends/jack-purcell-1935) Oxford Jack Purcells.

For this season, the Converse Oxford Jack Purcells employ wonderfully vibrant colors that represent the sunshine glory of summer beautifully. The first pair has a baby blue color with contrasting white toe caps and soles. The second model takes on the same designs, only the other half of the sneakers have a light pink color for more color contrast.

The Converse Oxford Jack Purcells are available for sale now. Ultimately, they would make for a nice change for those who prefer something other than the [Chuck Taylor](https://www.trendhunter.com/trends/stranger-things-converse) models.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 45% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Bright Colors:** Opportunity for businesses to incorporate vibrant colors into their products to reflect the season and attract consumers.
- **Color Contrast:** Potential for companies to experiment with contrasting colors in their designs to create visually appealing products.
- **Alternative Footwear:** Disruptive innovation opportunity for businesses to develop and market alternative shoe models to cater to consumers who prefer variety.

### Industries Being Reshaped

- **Fashion:** Fashion brands can leverage the trend of bright colors and color contrast to create unique clothing and accessory lines.
- **Footwear:** Shoe companies can capitalize on the demand for alternative footwear options through the development of new shoe styles.
- **Retail:** Retailers can stock and promote products that incorporate bright colors and color contrast to attract customers during the summer season.

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