# Immersive Sneaker Hotel Activations The Converse One Star Hotel Features Celebrity-Curated Spaces By Jana Pijak | Published 2018-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/converse-one-star-hotel References: [complex](http://www.complex.com/sneakers/2018/02/look-inside-one-star-hotel) & [converse](http://converse.com) The [Converse](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you) One Star Hotel is an [immersive sneaker pop-up](https://www.trendhunter.com/trends/buzz-bus) that was recently promoted in a fun teaser video. The activation officially opened its doors in Shoreditch today and will be open until tomorrow. The hotel activation celebrates Converse's effortlessly cool aesthetic with a focus on "counter-culture and this generation's anti-heroes." This theme is brought to life with celebrity-curated spaces, including rooms designed by rappers Yung Lean, A$AP Nast, Princess Nokia and others. In addition to being reflective of each artist's personal and authentic style, each space spotlights [exclusive sneaker styles](https://www.trendhunter.com/trends/one-star-pro-2) that will only be available for purchase at the limited time pop-up. Offering an immersive and Instagrammable experience for sneakerheads, Converse creates a pop-up that embodies exclusivity while appealing to a niche group of young fashion fans. Image Credit: Converse, Complex ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Immersive Pop-up Activations:** Brands can create interactive pop-up experiences that allow consumers to experience their products in a unique and memorable way. - **Celebrity-curated Spaces:** Incorporating celebrity brand ambassadors into product promotions can create excitement and generate buzz among fans. - **Experiential Retail:** Traditional brick-and-mortar retail stores can be transformed into interactive and immersive experiences that go beyond just selling products. ### Where This Applies - **Fashion:** Fashion brands can create immersive and exclusive experiences to promote their products and celebrate their brand identity. - **Hospitality:** Hotels and restaurants can partner with brands to create unique experiential activations that attract customers and generate buzz. - **Entertainment:** Celebrity-curated spaces and immersive experiences can become part of larger entertainment events and festivals to create a memorable and shareable experience for fans. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md)