# NBA-Imprinted Shoes Converse & NBA Join For a Re-Imagined Chuck Taylor 70 Collaboration By Amy Duong | Published 2018-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/converse-nba References: [hypebeast](https://hypebeast.com/2018/2/converse-nba-chuck-70-lookbook) [Converse](https://www.trendhunter.com/trends/chuck-taylor-2) & [NBA](https://www.trendhunter.com/trends/nba-echo) continue their partnership in crafting an NBA-Inspired shoe, commemorating the brand's influence on style and street culture. The collaboration involves reinventing the [iconic Chuck Taylor 70s silhouette](https://www.trendhunter.com/trends/chuck-70s-1) with a more contemporary approach. The new series pays homage to the merge of Converse and basketball as the sport's most recognized footwear essential. The Converse & NBA re-imagined sneakers alter the silhouette using premium materials. It has a classic white midsole foundation, and the upper of each shoe sports an all-over archived imprint design gathered from the 80s. The tonal components from every respective basketball team accent the upper and the ankle stamp as well. The collaborative Converse & NBA series is available globally starting today at select stock lists, online and in Converse stores. Image Credit: Converse ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Basketball-inspired Sneakers:** Opportunity to innovate basketball-inspired designs by combining contemporary approaches with classic silhouettes and premium materials. - **Archived Imprint Design:** Opportunity to incorporate vintage designs to modern footwear by using archived imprint designs from past decades. - **Global Collaboration Partnerships:** Opportunity to expand global collaboration partnerships that pay tribute to an industry's historical impact on culture and style through innovative product design and marketing strategy. ### Industries Being Reshaped - **Athletic Shoe Industry:** Opportunity to develop and market basketball-inspired footwear featuring archived designs to appeal to basketball fans and sneaker enthusiasts worldwide. - **Sporting Goods Industry:** Opportunity to innovate sporting goods by incorporating vintage designs that pay tribute to the history and cultural impact of a respective sport. - **Fashion and Apparel Industry:** Opportunity to collaborate with sports brands to develop limited edition products that pay homage to significant cultural and historical milestones that can attract sneakerheads, collectors, and fans worldwide. ## Related on Trend Hunter - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md) - [Anime-Inspired Canvas Sneakers](https://www.trendhunter.com/trends/chuck-taylor-pack.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Basketball-Inspired Dynamic Slides](https://www.trendhunter.com/trends/nba-echo.md) - [Minimal Collaborative Canvas Sneakers](https://www.trendhunter.com/trends/chuck-70-sneaker-4.md)