# Cleveland Rapper Shorts The Converse Kid Cudi Short Film for the Brand's Music Series By Tiana Reid | Published 2010-06-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/converse-kid-cudi-short-film References: [highsnobiety](http://www.highsnobiety.com/news/2010/06/24/video-converse-artist-short-film-kid-cudi/) & [kidcudi](http://www.kidcudi.com/) Part of [Converse's](https://www.trendhunter.com/trends/converse-and-coraline) 'Summer 2010 Music Collaboration' series, the Converse Kid Cudi short film gives viewers a glimpse into how the Cleveland kid became Kid Cudi. Set on a dreary day in Kid Cudi's hometown, the film shows Cudi talking about how he would hum rhymes while bussing tables. I must say, along with the Converse/Dazed 2010 Emerging Artists Awards and Todd Selby's ad campaign, Converse is really stepping its game up in providing top-notch cultural content to the masses. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 1% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Music Collaboration:** Opportunity for brands to collaborate with musicians and create engaging content to connect with audiences. - **Short Films:** Growing trend of using short films as a medium to tell unique stories and showcase the brand's association with artists. - **Emerging Artists Awards:** Recognition of emerging artists by brands provides opportunities for exposure and support in the creative industry. ### Who This Affects Most - **Footwear:** Brands can incorporate collaborations with musicians and artists to create unique and culturally relevant footwear collections. - **Film Production:** Increased demand for short films presents opportunities for production companies to create impactful and compelling visual content. - **Creative Advertising:** Brands can leverage the concept of emerging artists and artistic collaborations to create innovative and attention-grabbing advertising campaigns. ## Related on Trend Hunter - [Stop-Motion Film-Inspired Footwear](https://www.trendhunter.com/trends/converse-and-coraline.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Shoe-Dessert Collaborations](https://www.trendhunter.com/trends/milk-bar-and-converse.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md)