# Crowded Canvas Campaigns The Converse Japan 2011 Issue Gets Up Close and Friendly By Kamal Musharbash | Published 2011-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/converse-japan-2011 References: [thefashionisto](http://thefashionisto.com/rob-rae-lasse-pedersen-tomek-szczukiecki-by-miko-lim-for-converse-japan-spring-2011-campaign/) & [converse.co.jp](http://www.converse.co.jp) Unless you've been living under a rock the past few decades, All Star canvas shoes should definitely ring a bell; however, for those who do not know, this [Converse](https://www.trendhunter.com/trends/black-joy) Japan 2011 campaign will familiarize you. The fun photoshoot emphasizes the gleeful time that showcases all the casualness that is Converse. Miko Lim photographed this latest campaign that features models such as Rob Rae and Lasse Pedersen, to name a few. Each picture portrays the variety of how these kicks could be worn. The Converse Japan 2011 campaign exudes the social life to a beautiful extent. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Casual Sneaker Fashion:** Opportunity for brands to create campaigns that showcase the versatility and casualness of sneaker fashion. - **Personalized Advertising:** Opportunity for brands to create targeted campaigns that emphasize the individuality and unique style of their customers. - **Social Lifestyle Marketing:** Opportunity for brands to create campaigns that capture the vibrant and social aspects of their products or services. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for fashion brands to explore new ways of marketing casual sneaker fashion. - **Advertising:** Disruptive innovation opportunity for advertising agencies to develop personalized and targeted campaigns that resonate with customers. - **Hospitality:** Disruptive innovation opportunity for hospitality brands to incorporate social lifestyle marketing into their promotions and experiences. ## Related on Trend Hunter - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md)