# Smiley Sneaker Ads The Converse Jack Purcell Spring 2010 Campaign by Todd Selby By Brian G Randles | Published 2010-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/converse-jack-purcell References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/10/converse-jack-purcell-spring-2010-campaign-by-todd-selby/) & [converse](http://www.converse.com/) The new Converse Jack Purcell Spring 2010 Campaign is here and it is certainly trying to put a smile on all the sneaker-loving heads out in the world. The new campaign was designed by Todd Shelby and intends to capture the fact that the Converse Jack Purcell is "equal parts refined and rebellious" and has a "ubiquitous attitude." Featured in the Spring 2010 campaign are Mirabelle Marden, Harry McNally, Skye Forsyth-Peters, Clark James Gable and Charlie Casely-Hayford. Check out more pictures from the grinnified Converse campaign above. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sneaker Advertising:** Disruptive innovation opportunity: Exploring new and creative ways to advertise and market sneakers to capture consumer attention and engagement. - **Brand Collaborations:** Disruptive innovation opportunity: Leveraging partnerships between sneaker brands and other industries to create unique and exclusive products that appeal to niche markets. - **Authenticity in Campaigns:** Disruptive innovation opportunity: Shifting towards campaigns that emphasize authenticity and individuality, resonating with consumers who seek genuine connections with brands. ### Sectors Adopting This - **Footwear:** Disruptive innovation opportunity: Introducing innovative materials and technologies in footwear manufacturing to enhance comfort, performance, and sustainability. - **Sports Marketing:** Disruptive innovation opportunity: Incorporating technology and data-driven insights in sports marketing strategies to personalize and optimize consumer experiences. - **Fashion Photography:** Disruptive innovation opportunity: Integrating augmented reality and virtual reality technologies in fashion photography to create immersive and interactive experiences for viewers. ## Related on Trend Hunter - [Heritage Loafer Footwear](https://www.trendhunter.com/trends/jack-purcell-1935.md) - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Minimal Hybrid Sneaker Loafers](https://www.trendhunter.com/trends/sneaker-loafer.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Villainess-Inspired High Tops](https://www.trendhunter.com/trends/poppy-pink.md)