# Legendary Brand Retrospectives The Converse 'History Made and in the Making' Ad Examines History By Jordan Sowunmi | Published 2011-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/converse-history-made-and-in-the-making References: [bkrw](http://www.bkrw.com/converse-converse-history-made-and-in-the-making-ad-video/) & [converse_](http://www.converse.com) The [Converse](https://www.trendhunter.com/trends/chuck-taylor-2) 'History Made and in the Making' commercial looks through the storied and diverse history of one America's most [iconic brands](https://www.trendhunter.com/trends/adidas-originals-new-campaign). The versatile company began in Malden, Massachusetts in 1906 and first achieved prominence in the 1950s and 60s when the 'Chuck Taylor' became the footwear of choice for high school, collegiate, and professional basketball players. The Converse 'History Made in and in the Making' comercial does a great job of illustrating just how versatile the brand is. Donned by crust punks, hip-hoppers, [skateboarders, basketball players](https://www.trendhunter.com/trends/nyjah-4), musicians, and graffiti artists of all types, Converse has done a fantastic job of embedding itself in the fabric of authentic American style. I think my favorite clip in the Converse 'History Made and in the Making' ad is the shot of a group of young kids in colorful clothing and shoes, 'Jerkin,'' the dance style made famous by the New Boyz 2010 hit "You're a Jerk" and this year's "Teach Me How to Dougie." Converse knows no bounds. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Brand Versatility:** The Converse 'History Made and in the Making' ad showcases how a brand can appeal to a diverse range of audiences and industries. - **Cultural Integration:** The Converse 'History Made and in the Making' ad highlights the brand's ability to embed itself in various cultural movements and styles. - **Iconic Footwear:** The Converse 'History Made and in the Making' ad emphasizes the enduring popularity and influence of the 'Chuck Taylor' sneakers. ### Sectors Adopting This - **Footwear:** The Converse 'History Made and in the Making' ad presents opportunities for innovation in the footwear industry by showcasing the enduring appeal of iconic sneakers. - **Fashion:** The Converse 'History Made and in the Making' ad demonstrates how a brand can integrate with diverse fashion styles, inspiring new possibilities for the fashion industry. - **Advertising/marketing:** The Converse 'History Made and in the Making' ad sets an example of effective brand storytelling and marketing strategies, offering insights for the advertising industry. ## Related on Trend Hunter - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Shoe-Dessert Collaborations](https://www.trendhunter.com/trends/milk-bar-and-converse.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Heritage-Driven Boot Campaigns](https://www.trendhunter.com/trends/red-wing-made-the-hard-way.md)